Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
Home » 7 Account-Based Marketing Strategies for B2B Teams » ABM Strategy #1: Pretargeting
7 Account-Based Marketing Strategies Every Marketer Must Master
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework. The number one concern I hear from B2B marketers considering an account-based marketing...
The 4 Tactical Approaches to Account-Based Marketing
What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...
Generate Demand from Best-Fit Accounts with ABM [Templates]
Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...
ABM Strategy #2: Account Nurture
ABM Strategy #3: Lead-to-Account Nurture
Shorten Your Sales Cycle with Pipeline Velocity ABM Campaigns [Templates]
Supporting Sales Pipeline with Account-Based Marketing Gone are the days of the sales handoff. With account-based marketing (ABM), your marketing team should be actively involved in the sales...
ABM Strategy #4: Pipeline Acceleration
ABM Strategy #5: Wake the Dead
Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]
Why Account-Based Customer Marketing Matters Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. ABM not only...
ABM Strategy #6: Upsell/Cross-Sell
ABM Strategy #7: Land & Expand