ABM Strategy #1: Pretargeting

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Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.

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Generate Demand from Best-Fit Accounts with ABM [Templates]
Generate Demand from Best-Fit Accounts with ABM [Templates]

Leads are only as good as the companies they work for, which is why account-based marketing is the new norm...

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ABM Strategy #2: Account Nurture
ABM Strategy #2: Account Nurture