Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
Home » 7 Account-Based Marketing Strategies for B2B Teams » [Worksheet] ABM Strategy #1: Pretargeting
7 Account-Based Marketing Strategies for B2B Teams
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.
The 4 Tactical Approaches to Account-Based Marketing
What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...
Generate Demand from Best-Fit Accounts with ABM
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[Worksheet] ABM Strategy #2: Account Nurture
[Worksheet] ABM Strategy #3: Lead-to-Account Nurture
Shorten Your Sales Cycle with Pipeline Velocity ABM Campaigns
Supporting Sales Pipeline with Account-Based Marketing Gone are the days of the sales handoff. With account-based marketing (ABM), your marketing team should be actively involved in the sales...
[Worksheet] ABM Strategy #4: Pipeline Acceleration
[Worksheet] ABM Strategy #5: Wake the Dead
Customer Marketing Campaigns to Drive More Revenue with ABM
Why Account-Based Customer Marketing Matters Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. ABM not only...
[Worksheet] ABM Strategy #6: Upsell/Cross-Sell
[Worksheet] ABM Strategy #7: Land & Expand