Account-Based Marketing Resources

  • Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the year with our acquisition of BrightFunnel, our team is growing like crazy, and we’ve...

    View
  • 9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

    9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

    What Can You Expect from the #FlipMyFunnel Podcast? Best practices for account-based marketing? Check. True stories about challenges B2B professionals face? Check. Advice for moving up in your...

    View
  • [E-Book] ABM 101

    [E-Book] ABM 101

    View
  • 5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    The countdown to Marketo’s Marketing Nation Summit is officially on, and I couldn’t be more thrilled. Not only is the lineup of speakers, sessions, and parties unmatched, this year’s conference...

    View
  • 10 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    10 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    There’s a lot happening this year at Marketo’s Marketing Nation Summit! This year’s summit has dozens of sessions dedicated to ABM, led by experts from small businesses and enterprise companies...

    View
  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

    View
  • New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    Editor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In addition to being a key influencer in the ABM space, Jared has significant...

    View
  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

    View
  • I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and...

    View
  • 3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    What does it take for sales development to win as #OneTeam with account-based marketing (ABM)? On the quest for ABM greatness, it’s essential for sales and marketing to be closely aligned. It’s...

    View
  • 5 Essential ABM Sessions & Events at #B2BMX

    5 Essential ABM Sessions & Events at #B2BMX

    B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and my team at Terminus is already packing our sunscreen and swag in preparation. While I’m thrilled to have the...

    View
  • Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your Account-Based Marketing Strategy with LinkedIn and Terminus, we...

    View
  • #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    “Shot of tequila? Yeah. Shot of tequila.” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved. Terminus co-founder & CMO, Sangram...

    View
  • #OneTeam: A True Tale of Account-Based Marketing Transformation

    #OneTeam: A True Tale of Account-Based Marketing Transformation

    At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to...

    View
  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

    View
  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

    View
  • 5 Essentials for Creating Effective Partnerships [Video]

    5 Essentials for Creating Effective Partnerships [Video]

    Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in...

    View
  • 5 Steps to a Fresh Account-Based Marketing Program [Video]

    5 Steps to a Fresh Account-Based Marketing Program [Video]

    Editor’s Note: This is a guest post from Katie Bullard. As Chief Growth Officer of DiscoverOrg, Katie brings 15 years of marketing, product, and strategy experience in global, high-growth...

    View
  • Use This Template to Orchestrate Account-Based Marketing Campaigns

    Use This Template to Orchestrate Account-Based Marketing Campaigns

    What We Mean By “Account-Based Marketing Orchestration” Account-based marketing orchestration refers to a deliberate series of marketing activities and sales touches throughout a target account’s...

    View
  • How to Orchestrate Account-Based Interactions Across Marketing & Sales

    How to Orchestrate Account-Based Interactions Across Marketing & Sales

    Editor’s Note: A version of this post first appeared on Engagio’s blog. Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating these...

    View
  • loading
    Loading More...