[Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

February 15, 2018
This account-based marketing case study was presented by Lars Christensen, VP of Marketing at Snowflake Computing, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing. Learn how Snowflake takes an account-based approach to demand generation. Lars shares his team's marketing technology stack, account selection process, account engagement tactics, and process for collaborating with sales.
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I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]
I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Franc...

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[Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre
[Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre

"10 Lessons Learned for Account-Based Success" was presented by Sangram Vajre, CMO and co-founder of Termin...