Shauna Ward

  • How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...

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  • How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...

    READ
  • A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    Account-based marketing (ABM) comes with some very welcome changes for sales development teams. It allows marketing and sales to speak the the same language — the language of accounts, not leads —...

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  • A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    Account-based marketing (ABM) comes with some very welcome changes for sales development teams. It allows marketing and sales to speak the the same language — the language of accounts, not leads —...

    READ
  • Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Challenges of Mastering & Measuring Account-Based Marketing You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t...

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  • Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Challenges of Mastering & Measuring Account-Based Marketing You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t...

    READ
  • How to Budget for Account-Based Marketing (ABM)

    How to Budget for Account-Based Marketing (ABM)

    Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing...

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  • How to Budget for Account-Based Marketing (ABM)

    How to Budget for Account-Based Marketing (ABM)

    Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing...

    READ
  • 3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    Editor’s Note: This is a guest post by Garrett Mehrguth. Garrett is the CEO of Directive Consulting and Founder of Freshly Salted. He is a contributor to sites like Marketing Land, Salesforce,...

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  • 3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    Editor’s Note: This is a guest post by Garrett Mehrguth. Garrett is the CEO of Directive Consulting and Founder of Freshly Salted. He is a contributor to sites like Marketing Land, Salesforce,...

    READ
  • How to Identify & Tier Target Accounts for Account-Based Marketing

    How to Identify & Tier Target Accounts for Account-Based Marketing

    What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM), you focus the bulk of your energy and...

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  • How to Identify & Tier Target Accounts for Account-Based Marketing

    How to Identify & Tier Target Accounts for Account-Based Marketing

    What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM), you focus the bulk of your energy and...

    READ
  • Graphic Designer Girl Meets ABM Startup World

    Graphic Designer Girl Meets ABM Startup World

    Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about...

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  • Graphic Designer Girl Meets ABM Startup World

    Graphic Designer Girl Meets ABM Startup World

    Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about...

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  • How to Build an Account-Based Marketing Technology Stack

    How to Build an Account-Based Marketing Technology Stack

    Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based...

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  • How to Build an Account-Based Marketing Technology Stack

    How to Build an Account-Based Marketing Technology Stack

    Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based...

    READ
  • The 4 Tactical Approaches to Account-Based Marketing

    The 4 Tactical Approaches to Account-Based Marketing

    What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...

    READ
  • The 4 Tactical Approaches to Account-Based Marketing

    The 4 Tactical Approaches to Account-Based Marketing

    What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...

    READ
  • Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

    Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

     We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy...

    READ
  • Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

    Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

     We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy...

    READ
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