Shauna Ward

  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

    READ
  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

    READ
  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

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  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

    READ
  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

    READ
  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

    READ
  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

    READ
  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

    READ
  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

    READ
  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

    READ
  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

    READ
  • How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

    READ
  • Santa Uses Terminus to Design Magical, Tailored Experiences

    Santa Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

    READ
  • Santa Uses Terminus to Design Magical, Tailored Experiences

    Santa Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

    READ
  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

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  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

    READ
  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

    READ
  • 5 Essentials for Creating Effective Partnerships [Video]

    5 Essentials for Creating Effective Partnerships [Video]

    Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in...

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  • 5 Essentials for Creating Effective Partnerships [Video]

    5 Essentials for Creating Effective Partnerships [Video]

    Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in...

    READ
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