Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers and accelerate marketing and sales pipeline velocity at scale. B2B marketing and technology leaders such as Dun & Bradstreet, Salesforce Data.com, Influitive, Vidyard and WP Engine use Terminus for account-based marketing. Terminus is headquartered in Atlanta and was recently named the #1 Best Place to Work by The Atlanta Business Chronicle. For more information, visit Terminus.com and on Twitter @Terminus #ABM.
Metrics to Measure Success
When measuring the success of Terminus, there are metrics you should look at and ones you shouldn’t.