Thomas Shields

  • [Product Update] Identify the Hottest, Most Engaged Accounts with Engagement Spike

    [Product Update] Identify the Hottest, Most Engaged Accounts with Engagement Spike

    No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset. For years, lead scoring has been touted as the...

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  • [Product Update] Identify Net-New Target Accounts Already Engaging with Your Brand

    [Product Update] Identify Net-New Target Accounts Already Engaging with Your Brand

    Easily See New Accounts That are Engaging on Your Website and Fit Your Ideal Customer Profile Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID, to our...

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  • [Product Update] EverString Now Integrates with Terminus

    [Product Update] EverString Now Integrates with Terminus

    Easily execute effective account-based marketing programs at scale with EverString and Terminus Today, I’m excited to share that EverString now integrates with the Terminus ABM platform! The...

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  • I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and...

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  • [Product Update] Announcing the Terminus Integration with LinkedIn

    [Product Update] Announcing the Terminus Integration with LinkedIn

    Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing practitioners deliver exceptional buying...

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  • Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • [Product Update] Terminus & Bombora Partner to Operationalize Intent Data

    [Product Update] Terminus & Bombora Partner to Operationalize Intent Data

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based...

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  • 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based...

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  • Terminus Product Update: Weekly ABM Report Delivers Actionable Metrics to Your Inbox

    Terminus Product Update: Weekly ABM Report Delivers Actionable Metrics to Your Inbox

    Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report Imagine delivering a list of your hottest accounts to the sales team every...

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  • New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

    New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

    Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report Imagine delivering a list of your hottest accounts to the sales team every...

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  • Terminus Product Update: Inbound + ABM with HubSpot Integration

    Terminus Product Update: Inbound + ABM with HubSpot Integration

    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is...

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  • Terminus Product Update: Enhanced Account-Based Advertising Reporting

    Terminus Product Update: Enhanced Account-Based Advertising Reporting

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and...

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