Slide Decks

  • [Webinar Slides] How to Build an Award-Winning ABM Program

    [Webinar Slides] How to Build an Award-Winning ABM Program

    Watch the webinar recording: http://bit.ly/2AdtSVa This webinar features SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their re

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  • [Webinar Slides] How to Deliver Account-Based Insights

    [Webinar Slides] How to Deliver Account-Based Insights

    Learn how to build complete account and contact profiles, then use this data to empower your marketing and sales teams to make more informed decisions. This webinar was presented live on June 20, 201

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  • [Webinar Slides] How to Scale ABM Campaigns

    [Webinar Slides] How to Scale ABM Campaigns

    Learn how to scale and measure your account-based marketing program. This webinar was presented live on June 13, 2018 as part of Terminus' ABM Summer Camp webinar series. Webinar speakers: Justin

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  • [Webinar Slides] How to Personalize ABM Content

    [Webinar Slides] How to Personalize ABM Content

    Learn how to deliver a personalized content experience for each and every target account and customer — at scale. This webinar was presented live on May 30, 2018 as part of Terminus' ABM Summer Camp

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  • [Webinar Slides] How to Put ABM Into Action

    [Webinar Slides] How to Put ABM Into Action

    Learn 5 plays you can use to kick off your account-based marketing program based on your business' goals. This webinar was presented live on May 22, 2018 as part of Terminus' ABM Summer Camp webinar

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  • [Deck] How TTEC Executes Lifecycle ABM

    [Deck] How TTEC Executes Lifecycle ABM

    Presented by Jeff Marcoux, VP of Product Strategy & Marketing at TTEC, and Sangram Vajre, Chief Evangelist & Co-Founder of Terminus, at SiriusDecisions Summit 2018

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  • [Deck] Data-Driven ABM: Using Fit, Intent, & Engagement

    [Deck] Data-Driven ABM: Using Fit, Intent, & Engagement

    Presented by Peter Herbert, CMO of Terminus, and Matt Amundson, VP of Marketing at EverString, at SiriusDecisions Summit 2018

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  • [Webinar Slides] #OneTeam: A True Tale of Account-Based Marketing Transformation

    [Webinar Slides] #OneTeam: A True Tale of Account-Based Marketing Transformation

    Webinar slides from December 14, 2017 Learn how our go-to-market team at Terminus transformed the way we do sales and marketing with ABM.

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  • [Deck] Account-Based Strategy: Use Cases – Craig Rosenberg, Co-Founder & Chief Analyst at TOPO

    [Deck] Account-Based Strategy: Use Cases – Craig Rosenberg, Co-Founder & Chief Analyst at TOPO

    This deck was presented by Craig Rosenberg, co-founder & chief analyst at TOPO, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marke

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  • [Deck] 10 Lessons Learned for Account-Based Success #B2BMX

    [Deck] 10 Lessons Learned for Account-Based Success #B2BMX

    Sangram Vajre, CMO and co-founder of Terminus, shares 10 lessons for account-based marketing and sales success in this presentation from B2B Marketing Exchange 2018.

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  • [Deck] LinkedIn + Terminus: The Digital Solution for ABM - Bryan Brown, CPO at Terminus

    [Deck] LinkedIn + Terminus: The Digital Solution for ABM - Bryan Brown, CPO at Terminus

    This deck was presented by Bryan Brown, chief product officer of Terminus, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing

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  • [Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

    [Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

    This account-based marketing case study was presented by Lars Christensen, VP of Marketing at Snowflake Computing, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, br

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  • [Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre

    [Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre

    "10 Lessons Learned for Account-Based Success" was presented by Sangram Vajre, CMO and co-founder of Terminus, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brough

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  • [Deck] The Future of B2B Marketing Is Account-Based, and It's Personal

    [Deck] The Future of B2B Marketing Is Account-Based, and It's Personal

    "The Future of Marketing is Account-Based, and It's Personal" – Peter Herbert, VP of Marketing These slides were presented at Uberflip's 2017 Content Experience.

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  • [Deck] ABM 101: An Introduction to Account-Based Marketing

    [Deck] ABM 101: An Introduction to Account-Based Marketing

    Jay Baer & Sangram Vajre explain why B2B marketers need to get started with Account-Based Marketing (ABM), supported by the latest B2B statistics.

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  • [Deck] Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing

    [Deck] Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing

    "Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)," a presentation by Kristen Wendel, Director of Marketing Operations at VersionOne, at Revenue Summit 2017 in San Fra

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  • [Deck] Expanding Your Reach in Target Accounts

    [Deck] Expanding Your Reach in Target Accounts

    "Expanding Your Reach in Target Accounts," a presentation by Tonni Bennett, VP of Sales at Terminus, and Stephanie Kelly, Director of Marketing Operations at Terminus, from Revenue Summit 2017 #RevSum

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  • [Deck] Closing with Coffee: Energizing and Engaging Target Accounts

    [Deck] Closing with Coffee: Energizing and Engaging Target Accounts

    "Closing with Coffee: Energizing and Engaging Target Accounts" was presented by Nate Hurst, Account-Based Marketing Manager at Domo, at Revenue Summit 2017 #RevSummit17 Here’s what you need to know a

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  • [Deck] 7 Account-Based Marketing Strategies Every Marketer Must Master

    [Deck] 7 Account-Based Marketing Strategies Every Marketer Must Master

    According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing

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  • [Deck] How Terminus Does Account-Based Marketing

    [Deck] How Terminus Does Account-Based Marketing

    Terminus' Director of Marketing Operations, Stephanie Kelly, shares the account-based marketing programs she has developed internally at Terminus. She shares how she created an "always-on" pipeline ve

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