Lead-to-account nurtures are only applicable to a Bolt-On ABM program. (Learn more about Bolt-On ABM here.) This play allows you to funnel leads (usually inbound or event leads) into your database and then expand your reach to nurture their entire buying committee, even those you don’t have contact info for, with account-based ads. Just like with an account nurture play, the goal of a lead-to-account nurture is to convert an account to an opportunity.
[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus
Account-Based Marketing Case Study – Learn how WP Engine generated 28% more sales opportunities using the Terminus Account-Based Platform.
[ABM Case Study] VersionOne Drives 2X More Sales Opportunities
[Worksheet] Pretargeting ABM Campaign
[Worksheet] Account Nurture ABM Campaign
Generate Demand from Best-Fit Accounts with ABM
Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...
7 Account-Based Marketing Strategies for B2B Teams