Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus
Account-Based Marketing Case Study – Learn how WP Engine generated 28% more sales opportunities using the Terminus Account-Based Platform.
[ABM Case Study] VersionOne Drives 2X More Sales Opportunities
[Worksheet] Account Nurture ABM Campaign
[Worksheet] Lead-to-Account Nurture ABM Campaign
Generate Demand from Best-Fit Accounts with ABM
Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...
7 Account-Based Marketing Strategies for B2B Teams