Fit + Intent + Engagement

  • Operationalize Account-Based Marketing with Fit, Intent, & Engagement Data

    Operationalize Account-Based Marketing with Fit, Intent, & Engagement Data

    Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In my previous blog on “The Formula for Account-Based Marketing Success,” I...

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  • The Formula for Account-Based Marketing Success

    The Formula for Account-Based Marketing Success

    To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based...

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  • [Deck] Data-Driven ABM: Using Fit, Intent, & Engagement

    [Deck] Data-Driven ABM: Using Fit, Intent, & Engagement

    Presented by Peter Herbert, CMO of Terminus, and Matt Amundson, VP of Marketing at EverString, at SiriusDecisions Summit 2018

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  • Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • [Webinar] The Secret Formula for Account-Based Marketing = Fit + Intent + Engagement59:15

    [Webinar] The Secret Formula for Account-Based Marketing = Fit + Intent + Engagement

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