[Deck] Data-Driven ABM: Using Fit, Intent, & Engagement

May 16, 2018
Presented by Peter Herbert, CMO of Terminus, and Matt Amundson, VP of Marketing at EverString, at SiriusDecisions Summit 2018
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The Formula for Account-Based Marketing Success
The Formula for Account-Based Marketing Success

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what nee...

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Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM
Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-ba...