Home » Fit + Intent + Engagement » [Webinar] The Secret Formula for Account-Based Marketing = Fit + Intent + Engagement
Operationalize Account-Based Marketing with Fit, Intent, & Engagement Data
Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In my previous blog on “The Formula for Account-Based Marketing Success,” I...
The Formula for Account-Based Marketing Success
To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based...
[Deck] Data-Driven ABM: Using Fit, Intent, & Engagement
Presented by Peter Herbert, CMO of Terminus, and Matt Amundson, VP of Marketing at EverString, at SiriusDecisions Summit 2018
Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM