Account-Based Marketing Resources
Welcome to the Terminus Resources section for everything account-based marketing. We hope you find something interesting to read, watch and share on #ABM.
Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre
The Account-Based Marketing 101 e-book was created by Terminus CMO and Co-founder, Sangram Vajre, and marketing thought leader, Jay Baer.
10 Reasons B2B Marketing and Sales Professionals Must Attend #FlipMyFunnel Atlanta
#FlipMyFunnel B2B Marketing and Sales Conference in Atlanta is a day full of thought leaders telling their account-based marketing success stories.
How Terminus Works for Account-Based Marketing
How Wyng's Sales Team Scheduled More Demos Using Terminus
Jeff Soriano from Wyng on how his team uses Terminus for account-based marketing.
Top 40 ABM Superheroes
Meet the B2B demand generation and marketing mavens who are the Top 40 Account-Based Marketing Superheroes
Terminus #MarTech Interview with Scott Brinker, Jeff Perkins, & Sangam Vajre
Sangram Vajre, CMO and Co-founder of Terminus, joins Scott Brinker and Jeff Perkins for a #MarTech discussion.
Now Available! Account-Based Marketing For Dummies
"Account-Based Marketing For Dummies" by Sangram Vajre, Terminus CMO and Co-Founder, is now available! Read on to learn more.
How InsightSquared Runs Account-Based Marketing at Scale with Terminus
Customer Testimonial: Joe Chernov, VP of Marketing at InsightSquared, switches from MQLs (leads) to MQAs (accounts), allowing him to do ABM at scale.
"Account-Based Marketing For Dummies" Book Launch Party
Sangram Vajre, Terminus Co-founder & CMO, authored the first-ever book on #ABM! "Account-Based Marketing For Dummies" is now available.
How Vidyard Revived Dead Opportunities with Account-Based Marketing
Customer Testimonial: Tyler Lessard, CMO at Vidyard, discusses how his team uses account-based marketing to "wake up" lost sales opportunities.
Craig Rosenberg (@funnelholic) Changes the Game & Flips the Funnel with #ABM
Craig Rosenberg talks about how he's flipping the funnel with account-based marketing.
How Bullhorn's Sales Team "Handpicks" Accounts for Marketing
Alexandra Barca, Senior Demand Generation Specialist at Bullhorn, uses Terminus account-based marketing to align their sales and marketing teams.