Account-Based Marketing Resources

Welcome to the Terminus Resources section for everything account-based marketing. We hope you find something interesting to read, watch and share on #ABM.

  • Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    “An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic or set of tools.” – Sangram Vajre, CMO and Co-Founder of Terminus, Author of...

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  • Account-Based Marketing Case Study: Support.com3:24

    Account-Based Marketing Case Study: Support.com

    Support.com Closes a Deal from their Account-Based Marketing (ABM) Program in Just 4 Weeks

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  • Expanding Your Reach in Target Accounts

    Expanding Your Reach in Target Accounts

    "Expanding Your Reach in Target Accounts," a presentation by Tonni Bennett, VP of Sales at Terminus, and Stephanie Kelly, Director of Marketing Operations at Terminus, from Revenue Summit 2017 In thi

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  • Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre

    Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre

    The Account-Based Marketing 101 e-book was created by Terminus CMO and Co-founder, Sangram Vajre, and marketing thought leader, Jay Baer.

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  • Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts —...

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  • How Terminus Works for Account-Based Marketing

    How Terminus Works for Account-Based Marketing

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  • Top 40 ABM Superheroes

    Top 40 ABM Superheroes

    Meet the B2B demand generation and marketing mavens who are the Top 40 Account-Based Marketing Superheroes

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  • Terminus #MarTech Interview with Scott Brinker, Jeff Perkins, & Sangam Vajre14:24

    Terminus #MarTech Interview with Scott Brinker, Jeff Perkins, & Sangam Vajre

    Sangram Vajre, CMO and Co-founder of Terminus, joins Scott Brinker and Jeff Perkins for a #MarTech discussion.

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  • Now Available! Account-Based Marketing For Dummies

    Now Available! Account-Based Marketing For Dummies

    "Account-Based Marketing For Dummies" by Sangram Vajre, Terminus CMO and Co-Founder, is now available! Read on to learn more.

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  • How InsightSquared Runs Account-Based Marketing at Scale with Terminus

    How InsightSquared Runs Account-Based Marketing at Scale with Terminus

    Customer Testimonial: Joe Chernov, VP of Marketing at InsightSquared, switches from MQLs (leads) to MQAs (accounts), allowing him to do ABM at scale.

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  • Account-Based SMarketing

    Account-Based SMarketing

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  • "Account-Based Marketing For Dummies" Book Launch Party1:09

    "Account-Based Marketing For Dummies" Book Launch Party

    Sangram Vajre, Terminus Co-founder & CMO, authored the first-ever book on #ABM! "Account-Based Marketing For Dummies" is now available.

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  • How Vidyard Revived Dead Opportunities with Account-Based Marketing

    How Vidyard Revived Dead Opportunities with Account-Based Marketing

    Customer Testimonial: Tyler Lessard, CMO at Vidyard, discusses how his team uses account-based marketing to "wake up" lost sales opportunities.

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  • Craig Rosenberg (@funnelholic) Changes the Game & Flips the Funnel with #ABM23:21

    Craig Rosenberg (@funnelholic) Changes the Game & Flips the Funnel with #ABM

    Craig Rosenberg talks about how he's flipping the funnel with account-based marketing.

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