Terminus Resources

Terminus resources for B2B marketers looking to learn more about Account-Based Marketing.

  • Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more...

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  • Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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  • A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based...

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  • A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone...

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  • What’s a Successful ABM Strategy Without Killer Content?

    What’s a Successful ABM Strategy Without Killer Content?

    Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing, a B2B marketing and sales...

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  • 7 Steps to Getting Started with Account-Based Marketing (ABM)

    7 Steps to Getting Started with Account-Based Marketing (ABM)

    In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a...

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  • Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    What is Customer Marketing? “Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive...

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  • 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

    6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

        Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver, simple customer support software that turns your email into a powerful collaboration tool. Follow him...

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  • Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts —...

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  • Top 10 Account-Based Marketing Moments from #RevSummit17

    Top 10 Account-Based Marketing Moments from #RevSummit17

    Account-based marketing was “mega” at Revenue Summit 2017 Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th,...

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  • One Year as a Terminus SDR

    One Year as a Terminus SDR

    Editor’s Note: This post was originally published on LinkedIn Pulse. This past year has been a crazy ride. I just hit my first anniversary at Terminus and wanted to share what I learned in my one...

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  • Video: 16 Female Sales Leaders We Admire #WomenInSales

    Video: 16 Female Sales Leaders We Admire #WomenInSales

    Join Us in Celebrating #WomenInSales “There aren’t enough women in sales leadership roles, so let’s change the numbers,” says Jill Rowley, Social Selling Evangelist. According to LinkedIn’s user...

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  • Account-Based Marketing Case Study: Support.com

    Account-Based Marketing Case Study: Support.com

    Support.com Closed a Deal from Their Account-Based Marketing (ABM) Program in Just 3 Weeks Adam Polaszewski is the Senior Director of Demand Generation and Marketing Operations at Support.com, the...

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  • A Day in the Life of the Terminus Scrum Master: Sunny Bradshaw

    A Day in the Life of the Terminus Scrum Master: Sunny Bradshaw

    Meet Sunny Bradshaw, the Terminus Scrum Master As the Terminus Scrum Master, Sunny Bradshaw is the Protector of the Realm — an apt Game of Thrones reference coming from a self-proclaimed binge...

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  • Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions

    Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions

    This might be controversial, but I’m just going to come out and say it: Revenue Summit 2017 is going to rival Dreamforce for the best B2B sales and marketing event of the year. Look: everyone...

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  • Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    “An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic or set of tools.” – Sangram Vajre, CMO and Co-Founder of Terminus, Author of...

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  • Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus

    Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus

    Mike Walsh is the director of digital marketing at Rosetta Stone®, a globally recognized leader in language training. Mike works on Rosetta Stone’s B2B team, where they sell to both enterprises...

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  • ABM Superheroes in Full Force at Revenue Summit 2017

    ABM Superheroes in Full Force at Revenue Summit 2017

    The post ABM Superheroes in Full Force at Revenue Summit 2017 appeared first on Terminus.

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  • A Day in the Life of a Terminus Software Engineer: Brandon Cummings

    A Day in the Life of a Terminus Software Engineer: Brandon Cummings

    Meet Brandon Cummings, Software Engineer at Terminus Over the past two years, Brandon Cummings has helped Terminus grow from a small but mighty startup to the #1 Best Place to Work in Atlanta. As...

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  • Sangram Vajre: The Account-Based Marketing Evangelist

    Sangram Vajre: The Account-Based Marketing Evangelist

    “Sangram here!” If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the relentlessly upbeat Sangram Vajre often begins his...

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