Terminus Resources

Terminus resources for B2B marketers looking to learn more about Account-Based Marketing.

  • Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    What is Customer Marketing? “Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive...

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  • 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

    6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

        Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver, simple customer support software that turns your email into a powerful collaboration tool. Follow him...

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  • Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts —...

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  • Top 10 Account-Based Marketing Moments from #RevSummit17

    Top 10 Account-Based Marketing Moments from #RevSummit17

    Account-based marketing was “mega” at Revenue Summit 2017 Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th,...

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  • One Year as a Terminus SDR

    One Year as a Terminus SDR

    Editor’s Note: This post was originally published on LinkedIn Pulse. This past year has been a crazy ride. I just hit my first anniversary at Terminus and wanted to share what I learned in my one...

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  • Video: 16 Female Sales Leaders We Admire #WomenInSales

    Video: 16 Female Sales Leaders We Admire #WomenInSales

    Join Us in Celebrating #WomenInSales “There aren’t enough women in sales leadership roles, so let’s change the numbers,” says Jill Rowley, Social Selling Evangelist. According to LinkedIn’s user...

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  • Account-Based Marketing Case Study: Support.com

    Account-Based Marketing Case Study: Support.com

    Support.com Closes a Deal from Their Account-Based Marketing (ABM) Program in Just 3 Weeks Adam Polaszewski is the Senior Director of Demand Generation and Marketing Operations at Support.com, the...

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  • A Day in the Life of the Terminus Scrum Master: Sunny Bradshaw

    A Day in the Life of the Terminus Scrum Master: Sunny Bradshaw

    Meet Sunny Bradshaw, the Terminus Scrum Master As the Terminus Scrum Master, Sunny Bradshaw is the Protector of the Realm — an apt Game of Thrones reference coming from a self-proclaimed binge...

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  • Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions

    Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions

    This might be controversial, but I’m just going to come out and say it: Revenue Summit 2017 is going to rival Dreamforce for the best B2B sales and marketing event of the year. Look: everyone...

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  • Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    “An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic or set of tools.” – Sangram Vajre, CMO and Co-Founder of Terminus, Author of...

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  • Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus

    Account-Based Marketing Case Study: Rosetta Stone® Sees 70% Increase in Opportunities with Terminus

    Mike Walsh is the director of digital marketing at Rosetta Stone®, a globally recognized leader in language training. Mike works on Rosetta Stone’s B2B team, where they sell to both enterprises...

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  • ABM Superheroes in Full Force at Revenue Summit 2017

    ABM Superheroes in Full Force at Revenue Summit 2017

    The post ABM Superheroes in Full Force at Revenue Summit 2017 appeared first on Terminus.

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  • A Day in the Life of a Terminus Software Engineer: Brandon Cummings

    A Day in the Life of a Terminus Software Engineer: Brandon Cummings

    Meet Brandon Cummings, Software Engineer at Terminus Over the past two years, Brandon Cummings has helped Terminus grow from a small but mighty startup to the #1 Best Place to Work in Atlanta. As...

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  • Sangram Vajre: The Account-Based Marketing Evangelist

    Sangram Vajre: The Account-Based Marketing Evangelist

    “Sangram here!” If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the relentlessly upbeat Sangram Vajre often begins his...

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  • How to Win with Personalized Videos + Account-Based Marketing

    How to Win with Personalized Videos + Account-Based Marketing

    Use personalized videos as part of your B2B account-based marketing & sales strategy. If the term video marketing brings to mind pre-roll ads that you instinctively skip, it’s time to change your...

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  • Why Account-Based Marketing is the #1 B2B Marketing Trend

    Why Account-Based Marketing is the #1 B2B Marketing Trend

    We’re a month into 2017. Everybody is thinking about how to maximize their efforts to accomplish everything they want to do this year. The to-do list is insanely long for B2B marketers....

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  • Featured Account-Based Marketing Stack: PGi

    Featured Account-Based Marketing Stack: PGi

    PGi uses account-based marketing (ABM) to sell cutting-edge collaboration software to mid-enterprise companies. PGi is a leader in web conferencing and collaboration with products in audio, web,...

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  • Featured Account-Based Marketing Tech Stack: BetterWorks

    Featured Account-Based Marketing Tech Stack: BetterWorks

    What does an account-based marketing (ABM) expert’s technology stack look like? BetterWorks is a human capital management platform that allows companies to better manage their goals and employee...

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  • 7 Signs Your B2B Sales Team Needs Account-Based Marketing

    7 Signs Your B2B Sales Team Needs Account-Based Marketing

    Would your B2B sales organization benefit from an account-based marketing strategy? Account-based marketing (ABM) focuses on marketing at the account level rather than just the lead level. But in...

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  • How Does Your Account-Based Marketing Stack Stack Up?

    How Does Your Account-Based Marketing Stack Stack Up?

    Introducing the Account-Based Marketing Stack Grader, a tool to help you analyze and optimize your ABM stack. Whether you’re looking to get started with account-based marketing or you’re running a...

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