Terminus Resources

Terminus resources for B2B marketers looking to learn more about Account-Based Marketing.

  • Introducing the ABM Terminal! Account-Based Marketing Resources

    Introducing the ABM Terminal! Account-Based Marketing Resources

    Terminus has created the ABM Terminal, your go-to destination for account-based marketing resources! The ABM Terminal was designed to help B2B marketing teams get started with ABM or to get...

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  • The Stages of Account-Based Marketing Orchestration

    The Stages of Account-Based Marketing Orchestration

    What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target...

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  • Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus, the leading account-based marketing (ABM) platform, today announced Peter Herbert has joined the executive leadership team as Vice President of Marketing. Herbert previously served as...

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  • 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    Think about the last party you threw. Whether it was your kid’s birthday party or a dinner party with friends, chances are a fair amount of planning went into it — from selecting a guest list and...

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  • Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including...

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  • The Buck Stops at the CEO for Account-Based Marketing

    The Buck Stops at the CEO for Account-Based Marketing

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM)...

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  • Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Account-based marketing was the name of the game at SiriusDecisions 2017 Summit From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for...

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  • Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched and scaled an innovative account-based marketing...

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  • Introducing the Top 45 ABM Superheroes for 2017

    Introducing the Top 45 ABM Superheroes for 2017

    Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, up in the sky! It’s a bird! It’s a plane! It’s an ABM...

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  • Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics is a mobile engagement platform that helps brands...

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  • How to Define Buyer Personas for Account-Based Marketing (ABM)

    How to Define Buyer Personas for Account-Based Marketing (ABM)

    What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success...

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  • Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    SiriusDecisions 2017 Summit is finally here! This is the third year the Terminus team has sponsored the event, which takes place in Las Vegas from May 16th to 19th, and I know it will be even...

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  • Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the...

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  • How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar, Director...

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  • Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more...

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  • Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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  • A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based...

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  • A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone...

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  • What’s a Successful ABM Strategy Without Killer Content?

    What’s a Successful ABM Strategy Without Killer Content?

    Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing, a B2B marketing and sales...

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  • 7 Steps to Getting Started with Account-Based Marketing (ABM)

    7 Steps to Getting Started with Account-Based Marketing (ABM)

    In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a...

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