Terminus Resources

Terminus resources for B2B marketers looking to learn more about Account-Based Marketing.

  • Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Account-based marketing was the name of the game at SiriusDecisions 2017 Summit From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for...

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  • Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched and scaled an innovative account-based marketing...

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  • Introducing the Top 45 ABM Superheroes for 2017

    Introducing the Top 45 ABM Superheroes for 2017

    Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, up in the sky! It’s a bird! It’s a plane! It’s an ABM...

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  • Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics is a mobile engagement platform that helps brands...

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  • How to Define Buyer Personas for Account-Based Marketing (ABM)

    How to Define Buyer Personas for Account-Based Marketing (ABM)

    What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success...

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  • Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    SiriusDecisions 2017 Summit is finally here! This is the third year the Terminus team has sponsored the event, which takes place in Las Vegas from May 16th to 19th, and I know it will be even...

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  • Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the...

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  • How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar, Director...

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  • Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

    For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” That we need to create more...

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  • Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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  • A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

    April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based...

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  • A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

    Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone...

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  • What’s a Successful ABM Strategy Without Killer Content?

    What’s a Successful ABM Strategy Without Killer Content?

    Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing, a B2B marketing and sales...

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  • 7 Steps to Getting Started with Account-Based Marketing (ABM)

    7 Steps to Getting Started with Account-Based Marketing (ABM)

    In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a...

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  • Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

    What is Customer Marketing? “Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive...

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  • 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

    6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

        Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver, simple customer support software that turns your email into a powerful collaboration tool. Follow him...

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  • Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

    Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts —...

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  • Top 10 Account-Based Marketing Moments from #RevSummit17

    Top 10 Account-Based Marketing Moments from #RevSummit17

    Account-based marketing was “mega” at Revenue Summit 2017 Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th,...

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  • One Year as a Terminus SDR

    One Year as a Terminus SDR

    Editor’s Note: This post was originally published on LinkedIn Pulse. This past year has been a crazy ride. I just hit my first anniversary at Terminus and wanted to share what I learned in my one...

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  • Video: 16 Female Sales Leaders We Admire #WomenInSales

    Video: 16 Female Sales Leaders We Admire #WomenInSales

    Join Us in Celebrating #WomenInSales “There aren’t enough women in sales leadership roles, so let’s change the numbers,” says Jill Rowley, Social Selling Evangelist. According to LinkedIn’s user...

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