Case Studies

Learn from our ABM Superheroes on how they're thriving with account-based marketing

  • Account-Based Marketing Case Study: Rosetta Stone Sees 70% Increase in Opportunities with Terminus2:34

    Account-Based Marketing Case Study: Rosetta Stone Sees 70% Increase in Opportunities with Terminus

    See how Rosetta Stone used the ABM Framework to build out an account-based marketing plan for their new product launch that resulted in a 70% increase in opportunities.

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  • Account-Based Marketing Case Study: Support.com

    Account-Based Marketing Case Study: Support.com

    Support.com Closed a Deal from Their Account-Based Marketing (ABM) Program in Just 3 Weeks Adam Polaszewski is the Senior Director of Demand Generation and Marketing Operations at Support.com, the...

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  • Account-Based Marketing Case Study: WP Engine Generated 28% More Opps with Terminus

    Account-Based Marketing Case Study: WP Engine Generated 28% More Opps with Terminus

    Chris Long and Mike Sanchez lead account-based marketing programs for WP Engine, a provider of managed WordPress hosting for mission critical sites around the world. When both Chris and Mike...

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  • Chart Industries Uses Account-Based Marketing to Reach and Engage Decision-Makers at Target Accounts3:13

    Chart Industries Uses Account-Based Marketing to Reach and Engage Decision-Makers at Target Accounts

    Chart Industries uses Terminus account-based marketing to reach and engage hard-to-reach decision-makers within their target accounts.

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  • How Social123 Employs an ABM Strategy for Event Marketing2:53

    How Social123 Employs an ABM Strategy for Event Marketing

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  • How Wyng's Sales Team Scheduled More Demos Using Terminus2:57

    How Wyng's Sales Team Scheduled More Demos Using Terminus

    Jeff Soriano from Wyng on how his team uses Terminus for account-based marketing.

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  • How Bullhorn's Sales Team "Handpicks" Accounts for Marketing2:42

    How Bullhorn's Sales Team "Handpicks" Accounts for Marketing

    Alexandra Barca, Senior Demand Generation Specialist at Bullhorn, uses Terminus account-based marketing to align their sales and marketing teams.

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  • How Uberflip Aligns Content Marketing + Sales for Account-Based Marketing

    How Uberflip Aligns Content Marketing + Sales for Account-Based Marketing

    Account-Based Marketing case study: Uberflip paired ABM with content marketing to expanded reach in target accounts with Terminus

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  • How InsightSquared Runs Account-Based Marketing at Scale with Terminus

    How InsightSquared Runs Account-Based Marketing at Scale with Terminus

    Customer Testimonial: Joe Chernov, VP of Marketing at InsightSquared, switches from MQLs (leads) to MQAs (accounts), allowing him to do ABM at scale.

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  • How Kenna Security Expanded Reach in Target Accounts with Terminus Account-Based Marketing

    How Kenna Security Expanded Reach in Target Accounts with Terminus Account-Based Marketing

    Customer Testimonial: Kaitlin Stich, Sr. Manager of Marketing at Kenna Security, on how using Terminus for account-based marketing helped to accelerate pipeline and expand reach in target accounts.

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  • How Vidyard Revived Dead Opportunities with Account-Based Marketing

    How Vidyard Revived Dead Opportunities with Account-Based Marketing

    Customer Testimonial: Tyler Lessard, CMO at Vidyard, discusses how his team uses account-based marketing to "wake up" lost sales opportunities.

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  • How Invoca Increased Conversions by 200% with Account-Based Marketing

    How Invoca Increased Conversions by 200% with Account-Based Marketing

    Customer Testimonial: Julia Stead Director of Demand Generation at Invoca, one of the leading call intelligence platforms. Learn how she uses account-based marketing for demand generation in B2B sales

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  • How Tipalti Increased Engagement & ROI with Hard-to-Reach Verticals Using Terminus

    How Tipalti Increased Engagement & ROI with Hard-to-Reach Verticals Using Terminus

    Customer Testimonial: Rob Israch CMO at Tipalti, on how his marketing team increased revenue, pipeline, and awareness within target accounts using Terminus for account-based marketing and demand gen.

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