Slideshare - All Slideshows

This Stream includes TerminusB2B's latest Slideshares

  • ABM 101: The CMO Blueprint for Account-Based Marketing

    ABM 101: The CMO Blueprint for Account-Based Marketing

    Jay Baer & Sangram Vajre explain why B2B marketers need to get started with Account-Based Marketing (ABM), supported by the latest B2B statistics.

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  • Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)

    Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)

    "Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)," a presentation by Kristen Wendel, Director of Marketing Operations at VersionOne, at Revenue Summit 2017 in San Fra

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  • Expanding Your Reach in Target Accounts

    Expanding Your Reach in Target Accounts

    "Expanding Your Reach in Target Accounts," a presentation by Tonni Bennett, VP of Sales at Terminus, and Stephanie Kelly, Director of Marketing Operations at Terminus, from Revenue Summit 2017 #RevSum

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  • Closing with Coffee: Energizing and Engaging Target Accounts

    Closing with Coffee: Energizing and Engaging Target Accounts

    "Closing with Coffee: Energizing and Engaging Target Accounts" was presented by Nate Hurst, Account-Based Marketing Manager at Domo, at Revenue Summit 2017 #RevSummit17 Here’s what you need to know a

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  • 7 Account-Based Marketing Strategies Every Marketer Must Master

    7 Account-Based Marketing Strategies Every Marketer Must Master

    According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing

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  • Terminus on Account-Based Marketing

    Terminus on Account-Based Marketing

    Terminus' Director of Marketing Operations, Stephanie Kelly, shares the account-based marketing programs she has developed internally at Terminus. She shares how she created an "always-on" pipeline ve

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  • Telling a Compelling Story for and with ABM

    Telling a Compelling Story for and with ABM

    The best multi-channel ABM campaigns require more than just message alignment. They require effective storytelling that resonates with the various personas in an account. Nate Hurst, Manager of Accoun

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  • Framework to ABM Success with Terminus

    Framework to ABM Success with Terminus

    While Rosetta Stone is new to account-based marketing with Terminus, they have been able to quickly drive impressive results that have had a positive impact on the business' bottom line. Michael Walsh

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  • Getting Sales to Have a Crush on Marketing

    Getting Sales to Have a Crush on Marketing

    Peter Garza, VP of Marketing at InTouch Health, Inc. shares how he uses Terminus account-based marketing to help improve marketing and sales alignment. Using humor, transparency, prioritization, and a

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  • My Terminus ABM Journey: Don't Make the Mistakes I Did

    My Terminus ABM Journey: Don't Make the Mistakes I Did

    Account-based marketing is a buzzword to some and an actual strategy to others. Jeff Soriano, Senior Director of Demand Generation at Wyng focuses on the how and provides actionable next steps that ar

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  • How to Make Your Target Accounts Love the Fact that You’re Targeting Them #FlipMyFunnel

    How to Make Your Target Accounts Love the Fact that You’re Targeting Them #FlipMyFunnel

    Tyler Lessard, CMO at Vidyard @TylerLessard and Eric Spett, CEO at Terminus @EricSpett discuss the best ways to make your target accounts love the fact that you're targeting them at the #FlipMyFunnel

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  • ABM Interactions: Engaging Your Target Accounts Where They Are

    ABM Interactions: Engaging Your Target Accounts Where They Are

    ABM Interactions: Engaging Your Target Accounts Where They Are

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  • #FlipMyFunnel Lunch and Learn for General Assembly

    #FlipMyFunnel Lunch and Learn for General Assembly

    This is the slide deck from the #FlipMyFunnel General Assembly Lunch & Learn on 7/9/15.

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  • Digital Summit 2015: 5 Ways a #FlipMyFunnel Digital Strategy Can Unite Sales & Marketing

    Digital Summit 2015: 5 Ways a #FlipMyFunnel Digital Strategy Can Unite Sales & Marketing

    For many years, marketers have viewed the traditional sales and marketing funnel as the only way to do business despite knowing that it is totally inefficient. They waste a ton of money to drive leads

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  • Sirius Decisions 2015 Case Study With SalesLoft & Terminus

    Sirius Decisions 2015 Case Study With SalesLoft & Terminus

    Kyle Porter, CEO of SalesLoft, joined Sangram Vajre, CMO of Terminus at the SiriusDecisions Summit 2015 to share a case study of how his company uses account-based marketing (ABM) at scale across a va

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  • Five Account-Based Marketing Strategies to Rock Your Next Campaign

    Five Account-Based Marketing Strategies to Rock Your Next Campaign

    Here are five easy strategies to help you scale your next account-based marketing (ABM) campaign.

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