Top 10 Moments from the 2016 SiriusDecisions #SDSummit

May 31, 2016 Eren Matsota

This was my first-ever time attending the SiriusDecisions #SDSummit, and I was absolutely amazed. There was a ton of buzz about account-based marketing, which was exciting since that’s what we “Terminators” are all about. Now while I may be a newcomer to the B2B marketing world, I have been in event management for many years, and this “most spirited” conference was one of the best conferences I’ve ever attended.

Here are my top 10 favorite moments from the SiriusDecisions #SDSummit

1. The “Most Spirited Event” at The Falls, Gaylord Opryland Resort & Convention Center
This event was definitely spirited and a great way to toast to the #SDSummit! The party was sponsored by N3, Act-On, Uberflip, and Terminus. The Falls was the perfect “jungle” setting for a super relaxing and enjoyable evening.

#SDSummit_Most_Spirited_Event

The night included an interactive whiskey tasting, and a book signing with Terminus’ co-founder & CMO, Sangram Vajre, for his book, Account-Based Marketing For Dummies.

Yoav_Schwartz_SDSummit

Terminus CMO & Co-Founder Sangram Vajre with Uberflip CEO & Co-Founder Yoav Schwartz

2. Our Terminus Case Study – Flipping the Funnel with Account-Based Marketing: How Invoca increased prospect-to-opportunity conversion rates by 200%
Julia Stead, Director of Demand Generation at Invoca, did an incredible job engaging the crowd at the Terminus Case Study with her easy-to-follow journey with ABM. It was interesting to hear how Stead learned about Terminus and account-based marketing at the #SDSummit in 2015. This year, she came back with results… plus she’s expecting!

Julia_Stead_SDSummit

During her ABM case study, Stead discussed different pain points such as low program engagement, low lead to opportunity conversion rates and no clear way to scale pipeline growth without any major increase in the marketing budget. Then she went over how flipping the standard B2B sales model with account-based marketing was able to help her turn it around.

3. Account-Based Everything
Account-based marketing was the biggest buzzword at #SDSummit. Everyone was talking about #ABM, as proven by our Twitter poll results:

#SDSummit_ACCOUNT-BASED MARKETING

4. “Rock Your Marketing Summit Jam 2016” at the Fuse in the Opryland Hotel
The Fuse turned into a concert venue when Derek George, Scotty Emerick, and Bryan White entered the stage. If you are a country fan, this was where you were at. Hundreds of guests showed up during the evening to enjoy the southern tunes. This was sponsored by Relationship One, Lattice Engines, LookBook HQ, Oracle Marketing Cloud, Mintigo, Engagio, Vidyard, Terminus, Lionbridge, ZoomInfo, SnapApp, and Optimizely.

5. Green Tie Gala at the Country Music Hall of Fame
This was a very organized and well-executed gala. There was an outside “green lit” area with a cover band that played everything from country to Top 40.

#SDSummit Green Tie Gala

Once you walked inside the venue you suddenly got a feeling of “red carpet” Hollywood. Photographers were taking pictures in front of the sponsored step-and-repeat. On the main level, Rhett Price performed an amazing set that “awed” the crowd. Price was by far my favorite musician at #SDSummit. He mixes different genres of music from hip-hop, trap, and pop. The catch is, he is a violinist so the violin replaces the lyrics from the songs in a very hypnotizing way.

#SDSummit Rhett Price

I truly was entertained. Now, I am on a mission to get them to play at FlipMyFunnel Boston on August 11!

6. MERGE Downtown Nashville – Broadway After Parties
After the Green Tie Gala, the entire SiriusDecisions #SDSummit “Summit-ers” walked a few blocks down to Broadway. We took over Downtown Nashville! It was great to see the sponsors and attendees enjoying themselves, especially on the Pedal Tavern.

Nashville_Pedal_Tavern

7. B2B Marketer’s Most Wanted Party
This was held on Monday, May 23, the day before the conference started. There was no limit on cowboy hats say thanks to Radius. It was a great way to kick off the week. Sponsored by LookBookHQ, Oracle Marketing Cloud, Radius, Vision Critical, Demandbase and Zift Solutions.

#SDSummit_B2B_marketing_Terminus

8. SWAG-err-ific
The swag at #SDSummit was pretty impressive. Some of the best swag (in no particular order) include TechnologyAdvice’s Moonshine. You had to play this torturing guitar pick game where you wanted to throw in a pic in a moonshine bowl within the guitar case.

#SDSummit_TechnologyAdvice_Moonshine

Only six people made it in and I was not one of them! It was absolutely frustrating, but addictive and fun at the same time. Plus, I was still awarded “pity” moonshine since I played for what seemed like an hour. It was still a win in my book! Another awesome swag giveaway was the digital caricature at the SpiceWorks booth. This was a different take on caricature art bringing the old school to the new school.

#SDSummit_SpiceWorks

If you like socks, Terminus had you covered, as you can see they are pretty popular. Just ask the guys from TechnologyAdvice.

#SDSummit_TechnologyAdvice_Terminus_Socks

Lastly, Mintigo’s light up car charger was one of my favorite #SDSummit giveaways, particularly because my car charger broke on my drive up to Nashville. This could not have come at a better time. Plus, the Account-Based Marketing For Dummies book was a sweet snag for anyone who is interested in learning how ABM works (you can download the first chapter here for free).

#SDSummit_B2B_marketing_swag_Terminus

9. Giant-size everything!
Remember the movie Big with Tom Hanks? Well, the giant piano from that movie was at #SDSummit. Some people showed off their hard skills, others tried to without much success, but all in all, everyone had fun. The giant Terminus Jenga that stacked up to 5 ft. high actually rattled the ground several times. People would walk by and take out a few blocks at a time until all the blocks came tumbling down. It’s nice to have the option for playtime at conferences.

Giant_Piano_#SDSummit

10. New Friends and Team Building
Conferences are the best places for meeting new friends and bonding with your colleagues. Even with our busy schedules at #SDSummit, the Terminus team made it a point to have dinners with the team and spend quality time together.

Terminus_Account-Based_Marketing_Team_SDSummit

So many of us work together in some way – whether it’s a media partnership, vendor relationship, or a client-customer relationship – it’s always great to meet the people in person and really get to know them.

Terminus_Account_Based_Marketing

The Terminus team at #SDSummit

My first #SDSummit was a whirlwind of an adventure. I wouldn’t change one thing about it! Did you go to SiriusDecisions this year? What are some of your top #SDSummit moments? Please feel free to share your thoughts and experiences in the comments section below!

 

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