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Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM
“An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic or set of tools.” – Sangram Vajre, CMO and Co-Founder of Terminus, Author of...
Account-Based Marketing Case Study: Support.com
Support.com Closes a Deal from their Account-Based Marketing (ABM) Program in Just 4 Weeks
Expanding Your Reach in Target Accounts
"Expanding Your Reach in Target Accounts," a presentation by Tonni Bennett, VP of Sales at Terminus, and Stephanie Kelly, Director of Marketing Operations at Terminus, from Revenue Summit 2017 #RevSum
Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre
The Account-Based Marketing 101 e-book was created by Terminus CMO and Co-founder, Sangram Vajre, and marketing thought leader, Jay Baer.
Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing
Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully selected list of target accounts —...
How Terminus Works for Account-Based Marketing
Terminus #MarTech Interview with Scott Brinker, Jeff Perkins, & Sangam Vajre
Sangram Vajre, CMO and Co-founder of Terminus, joins Scott Brinker and Jeff Perkins for a #MarTech discussion.
Now Available! Account-Based Marketing For Dummies
"Account-Based Marketing For Dummies" by Sangram Vajre, Terminus CMO and Co-Founder, is now available! Read on to learn more.
How InsightSquared Runs Account-Based Marketing at Scale with Terminus
Customer Testimonial: Joe Chernov, VP of Marketing at InsightSquared, switches from MQLs (leads) to MQAs (accounts), allowing him to do ABM at scale.
"Account-Based Marketing For Dummies" Book Launch Party
Sangram Vajre, Terminus Co-founder & CMO, authored the first-ever book on #ABM! "Account-Based Marketing For Dummies" is now available.
How Vidyard Revived Dead Opportunities with Account-Based Marketing
Customer Testimonial: Tyler Lessard, CMO at Vidyard, discusses how his team uses account-based marketing to "wake up" lost sales opportunities.
Craig Rosenberg (@funnelholic) Changes the Game & Flips the Funnel with #ABM