Looking for a good resource to sharpen up your skills for account-based marketing? Look no more!
The blogosphere continues to grow exponentially for account-based marketing. The B2B marketing and sales blogs which have been around for years are starting to recognize the power of the keyword “account-based marketing”. There’s an ever-increasing number of posts dedicated to the idea and best practices of #ABM. These blogs are typically easy to digest and offer email subscriptions for free delivering the latest account-based marketing content directly to your inbox.
Here are 10 of the best blogs for delivering news and featured content on ABM and how it continues to impact the world of B2B sales, marketing, and technology.
MarketingProfs offers real-world education for modern marketers through training, best practices, research and other content. More than 600,000 members make up the online community at. With 300,000+ Twitter followers and more than 111,000 Facebook followers, MarketingProfs is promoting the latest news for innovative marketing professionals across multiple platforms. The Chief Content Officer at MarketingProfs, Ann Handley
, is a thought leader the marketing industry. The subject matter at MarketingProfs ranges across the dozens of applicable topics for modern marketers, particularly the ROI and metrics category can be useful for your account-based marketing efforts. MarketingProfs also hosts regular events both in-person across the country and online in a virtual conference series
. Follow MarketingProfs on Twitter
ClickZ is home to the latest and greatest in digital marketing news and analysis. The blog’s expert advice includes categories such as email, analytics, media, social, stats and tools, videos, and breaking news. ClickZ provides global coverage including North America, the UK, and Asia. The account-based marketing content from Mathew Sweezey, author of “Marketing Automation for Dummies” is particularly impactful, as well as the author’s insights on the world of marketing software best practices. The ClickZ Academy
offers free webinars as well as paid training and e-learning sessions. Follow ClickZ on Twitter
Funnelholic is a blog by Craig Rosenberg
, an innovative B2B marketing and sales leader. Craig’s obsession with the funnel comes from his lifetime spent on the West Coast helping companies ranging from startups to large enterprises improve their sales and marketing strategies to drive revenue. The content Craig posts to Funnelholic ranges from aligning your sales and marketing teams to exploring the technologies needed to execute account-based marketing at scale. He also provides helpful insights on account-based sales development encouraging sales professionals to take an active role in demand generation. There’s some great content here on predictive analytics, prescriptive analytics, and how these tools help you obtain the data needed for ABM. Also, if you’re not an active blogger, his tips will help you to take your B2B blog to the next level. Follow Funnelholic on Twitter.
Business2Community is more than just a blog, it’s a content aggregator. The platform sources original content on account-based marketing from a variety of B2B marketing and sales companies. The community of contributing bloggers and editors covers the top trends in content marketing, digital innovations, social media, social selling, and more. You’ll find tons of original content, such as predictions for the next wave of B2B digital marketing, in addition to trending U.S. news and global reports. It’s a go-to site for everything modern B2B marketing and sales professionals need to know to stay on top of the latest news and trends. Business2Community offers free webcasts
to readers. Follow them on Twitter.
OpenView Labs, a publication of OpenView
, is an editorial site and collective of software experts dedicated to providing original research and cutting edge advice and insights on a range of topics that matter most to early and expansion stage software entrepreneurs. Explore thousands of in-depth articles on sales, marketing, customer success, finance, leadership, product development, HR and much more. Interested in contributing? Contact email@example.com
MediaPost is a central source for marketing and advertising professionals looking for comprehensive coverage on the ever-evolving media industry. Account-based marketing topics on the MediaPost blog include best practices for using display advertising, designing creatives, targeting your ideal customers, and much more. Email updates are delivered multiple times a day depending on which categories you select when signing up for a free description. The Events page
on MediaPost ranges from major shows such as SXSW (South by Southwest) and OMMA (Online Media, Marketing and Advertising), summits, workshops and more. For the B2B marketing and salespeople looking for a claim to fame, there’s a complete list of awards
to apply for across multiple categories. Follow MediaPost on Twitter
Heinz Marketing is consultancy dedicated to essential programs needed to successfully execute account-based marketing such as content strategy, demand generation, sales enablement, and pipeline management. Blog topics pertaining to ABM include “Best Practices for Implementing a Winning Account-Based Marketing
” and “Ten sales & marketing tactics that are allegedly dead
”. Heinz Marketing also published a comprehensive workbook (available to download for free
) for developing an ABM which includes 27 pages of specifics and eight separate worksheets to guide your implementation.
Chief MarTec is the B2B marketing industry’s source for the news and innovations for marketing technology, commonly referred to as “MarTech”. As the blog’s founder and editor, Scott Brinker
, said “Marketing has become a technology-powered discipline and therefore marketing organizations must infuse technical capabilities into their DNA.” As account-based marketing leverages best practices for marketing using technology to do ABM at scale, the content posted on Chief MarTec will provide additional insights and be incredibly helpful. There are also ongoing MarTech events, including annual conferences in the U.S. and Europe which are vendor-agnostic designed to bring together marketing and tech-savvy professionals. Follow Chief MarTec on Twitter
and keep up with the latest trends in marketing technology using #MarTech
Demand Gen Report
Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Their website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. The blog offers a unique perspective on the latest marketing automation and demand generation trends. The weekly DGR newsletter reaches a global audience that includes more than 30,000 B2B CMOs, marketing and sales executives, and other key business leaders across a wide range of industries. Follow Demand Gen Report on Twitter.
MarTech Advisor has more than 350,000 subscribers to its blog and newsletter. This site is a unique resource in the way it divides up its main categories. The “Experiences” category focuses on content marketing topics such as email marketing, events, webinars, social media, sales enablement and ad tech with other categories such as “Operations” for analytics, “Middleware” for customer data management platforms, and “Backbone” for the essential marketing technology platforms including CRM, marketing automation, and website content management. MarTech’s Editor-in-Chief, Ankush Gupta
, runs an interview series called “MarTech Maven” which also features guest authors and thought leaders from the marketing technology world. Follow MarTech Advisor on Twitter
in Boston on August 11 to see many of the writers of these blogs leaders live! The #FlipMyFunnel B2B Marketing and Sales Conference
will be coming back to Boston for the second round of funnel flipping and a celebration of it’s first birthday. Don’t miss your chance to hear from some of the top thought leaders in B2B marketing, it will be your perfect opportunity to follow them all and check out their blogs! Register here
This is a segment taken out of Account-Based Marketing For Dummies
, written by Sangram Vajre
. Click here
to download the first chapter of the book!
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