Digital Summit 2015: 5 Ways a #FlipMyFunnel Digital Strategy Can Unite Sales & Marketing
For many years, marketers have viewed the traditional sales and marketing funnel as the only way to do business despite knowing that it is totally inefficient. They waste a ton of money to drive leads when the majority of those leads will never convert to customers. Modern marketers care about revenue, so there needs to be a better way to drive those results. Fortunately… there is! It is called Flip My Funnel. The idea is to start by thinking of your best fit customers first and think about innovate ways to reach those customers in a way catches their attention and does not disrupt their day. This session will cover five best practices for maximizing your time and money as a Modern Marketer.