Terminus Product Blog

Read all about the latest Terminus product updates and best practices for getting the most out of Terminus Account-Based Marketing.

  • Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing practitioners deliver exceptional buying...

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  • Terminus’ Acquisition of BrightFunnel: The Details

    Terminus’ Acquisition of BrightFunnel: The Details

    Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel, the pioneer in B2B marketing analytics and...

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  • 7 Account-Based Marketing Strategies for B2B Teams

    7 Account-Based Marketing Strategies for B2B Teams

    Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.

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  • Terminus Product Update: Weekly ABM Report Delivers Actionable Metrics to Your Inbox

    Terminus Product Update: Weekly ABM Report Delivers Actionable Metrics to Your Inbox

    Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report Imagine delivering a list of your hottest accounts to the sales team every...

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  • Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • Terminus Product Update: Inbound + ABM with HubSpot Integration

    Terminus Product Update: Inbound + ABM with HubSpot Integration

    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is...

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  • Terminus Product Update: New Seniority Targeting Capabilities

    Terminus Product Update: New Seniority Targeting Capabilities

    Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform Being laser-focused on best-fit accounts is the cornerstone of an effective and...

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  • Terminus Product Update: Enhanced Account-Based Advertising Reporting

    Terminus Product Update: Enhanced Account-Based Advertising Reporting

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and...

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  • [E-Book] Blueprint to Account-Based Marketing Campaigns + Worksheets

    [E-Book] Blueprint to Account-Based Marketing Campaigns + Worksheets

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  • Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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  • How Marketing Automation & Account-Based Advertising Work Together

    How Marketing Automation & Account-Based Advertising Work Together

    A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, marketing automation platforms (MAPs) weren’t designed with...

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  • How to Report on Terminus ABM Advertising Campaigns in Salesforce

    How to Report on Terminus ABM Advertising Campaigns in Salesforce

    If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, it doesn’t exist.” As a marketer with a keen focus on operations and metrics, Salesforce...

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  • 3 Benefits of the Terminus + Salesforce Integration for ABM

    3 Benefits of the Terminus + Salesforce Integration for ABM

    For B2B teams, Salesforce is often used as a single source of truth — a data-rich platform supported by powerful integrations that Marketing, Sales, and Customer Success all rely on. However,...

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  • The Formula for Account-Based Marketing Success

    The Formula for Account-Based Marketing Success

    To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based...

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  • Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Challenges of Mastering & Measuring Account-Based Marketing You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t...

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  • How to Measure Account-Based Marketing Success with Terminus

    How to Measure Account-Based Marketing Success with Terminus

    Measuring success with account-based marketing requires a new set of metrics. In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms...

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