Product Resources

  • Terminus Product Update: Identify Net-New Target Accounts Already Engaging with Your Brand

    Terminus Product Update: Identify Net-New Target Accounts Already Engaging with Your Brand

    Easily See New Accounts That are Engaging on Your Website and Fit Your Ideal Customer Profile Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID, to our...

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  • Terminus Product Update: EverString Now Integrates with Terminus

    Terminus Product Update: EverString Now Integrates with Terminus

    Easily execute effective account-based marketing programs at scale with EverString and Terminus Today, I’m excited to share that EverString now integrates with the Terminus ABM platform! The...

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  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your Account-Based Marketing Strategy with LinkedIn and Terminus, we...

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  • Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing practitioners deliver exceptional buying...

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  • Terminus’ Acquisition of BrightFunnel: The Details

    Terminus’ Acquisition of BrightFunnel: The Details

    Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel, the pioneer in B2B marketing analytics and...

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  • Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

    Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based...

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  • 3 Benefits of the Terminus + Salesforce Integration for ABM

    3 Benefits of the Terminus + Salesforce Integration for ABM

    For B2B teams, Salesforce is often used as a single source of truth — a data-rich platform supported by powerful integrations that Marketing, Sales, and Customer Success all rely on. However,...

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  • Terminus Product Update: Inbound + ABM with HubSpot Integration

    Terminus Product Update: Inbound + ABM with HubSpot Integration

    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is...

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  • Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

    Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

    Supporting Sales Pipeline with Account-Based Marketing Gone are the days of the sales handoff. With account-based marketing (ABM), your marketing team should be actively involved in the sales...

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  • Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform Being laser-focused on best-fit accounts is the cornerstone of an effective and...

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  • Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing...

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  • Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Terminus Product Update: Measure Account Website Engagement with Visitor ID

    Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and...

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  • Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

    Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

     We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy...

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  • How to Report on Terminus ABM Advertising Campaigns in Salesforce

    How to Report on Terminus ABM Advertising Campaigns in Salesforce

    If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, it doesn’t exist.” As a marketer with a keen focus on operations and metrics, Salesforce...

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  • Introducing the ABM Terminal! Account-Based Marketing Resources

    Introducing the ABM Terminal! Account-Based Marketing Resources

    Terminus has created the ABM Terminal, your go-to destination for account-based marketing resources! The ABM Terminal was designed to help B2B marketing teams get started with ABM or to get...

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  • Display Advertising 101: Digital Ads for Account-Based Marketing

    Display Advertising 101: Digital Ads for Account-Based Marketing

    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including...

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  • Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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