Terminus Account-Based Marketing Resources

Account-Based Marketing resources for B2B marketing, sales, and customer success professionals

  • 5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    The countdown to Marketo’s Marketing Nation Summit is officially on, and I couldn’t be more thrilled. Not only is the lineup of speakers, sessions, and parties unmatched, this year’s conference...

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  • 9 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    9 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    There’s a lot happening this year at Marketo’s Marketing Nation Summit! This year’s summit has dozens of sessions dedicated to ABM, led by experts from small businesses and enterprise companies...

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  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    Editor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In addition to being a key influencer in the ABM space, Jared has significant...

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  • 4 Ways Data Drives Sales and Marketing Alignment

    4 Ways Data Drives Sales and Marketing Alignment

    Editor’s note: this is a contributed blog post by Nipul Chokshi of Lattice Engines I had the pleasure of hosting Sangram Vajre, CMO and co-founder of Terminus and Peter Isaacson (CMO of...

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  • ABM Case Study: How Invoca Increased Conversions by 200% with Terminus

    ABM Case Study: How Invoca Increased Conversions by 200% with Terminus

    Customer Testimonial: Julia Stead Director of Demand Generation at Invoca, one of the leading call intelligence platforms. Learn how she uses account-based marketing for demand generation in B2B sales

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  • Flip Your B2B Funnel on Its Head and Close Sales More Quickly

    Flip Your B2B Funnel on Its Head and Close Sales More Quickly

    Editor’s note: this post was originally featured on MarketingProfs in March of 2016. We B2B marketers are on the cusp of an evolution. This shift in the industry is caused by the rapid growth in...

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  • Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

    “An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic or set of tools.” – Sangram Vajre, CMO and Co-Founder of Terminus, Author of...

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  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

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  • I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ❤ ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn...

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  • 3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    What does it take for sales development to win as #OneTeam with account-based marketing (ABM)? On the quest for ABM greatness, it’s essential for sales and marketing to be closely aligned. It’s...

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  • 5 Essential ABM Sessions & Events at #B2BMX

    5 Essential ABM Sessions & Events at #B2BMX

    B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and my team at Terminus is already packing our sunscreen and swag in preparation. While I’m thrilled to have the...

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  • Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

    Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your Account-Based Marketing Strategy with LinkedIn and Terminus, we...

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  • Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Terminus Product Update: Announcing the Terminus Integration with LinkedIn

    Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing practitioners deliver exceptional buying...

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  • #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    “Shot of tequila? Yeah. Shot of tequila.” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved. Terminus co-founder & CMO, Sangram...

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  • Terminus’ Acquisition of BrightFunnel: The Details

    Terminus’ Acquisition of BrightFunnel: The Details

    Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel, the pioneer in B2B marketing analytics and...

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  • #OneTeam: A True Tale of Account-Based Marketing Transformation

    #OneTeam: A True Tale of Account-Based Marketing Transformation

    At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to...

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  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

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  • Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

    Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

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