Terminus Account-Based Marketing Resources

Account-Based Marketing resources for B2B marketing, sales, and customer success professionals

  • Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

    Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

     We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy...

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  • What Are the Benefits of Advertising in Account-Based Marketing?

    What Are the Benefits of Advertising in Account-Based Marketing?

    There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts...

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  • New E-Book: The Blueprint to Account-Based Marketing Campaigns

    New E-Book: The Blueprint to Account-Based Marketing Campaigns

    If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic...

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  • How Account-Based Marketing Shortens Sales Cycles by 40%

    How Account-Based Marketing Shortens Sales Cycles by 40%

    Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe, VP of Customer Acquisition and one of our Top 45 ABM Superheroes, explains why SOASTA decided to implement...

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  • 5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero

    5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero

    With the evolution of marketing technology (MarTech), there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales...

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  • How to Report on Terminus ABM Advertising Campaigns in Salesforce

    How to Report on Terminus ABM Advertising Campaigns in Salesforce

    If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, it doesn’t exist.” As a marketer with a keen focus on operations and metrics, Salesforce...

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  • Introducing the ABM Terminal! Account-Based Marketing Resources

    Introducing the ABM Terminal! Account-Based Marketing Resources

    Terminus has created the ABM Terminal, your go-to destination for account-based marketing resources! The ABM Terminal was designed to help B2B marketing teams get started with ABM or to get...

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  • The Stages of Account-Based Marketing Orchestration

    The Stages of Account-Based Marketing Orchestration

    What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target...

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  • Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus, the leading account-based marketing (ABM) platform, today announced Peter Herbert has joined the executive leadership team as Vice President of Marketing. Herbert previously served as...

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  • 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    Think about the last party you threw. Whether it was your kid’s birthday party or a dinner party with friends, chances are a fair amount of planning went into it — from selecting a guest list and...

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  • Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including...

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  • The Buck Stops at the CEO for Account-Based Marketing

    The Buck Stops at the CEO for Account-Based Marketing

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM)...

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  • Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Account-based marketing was the name of the game at SiriusDecisions 2017 Summit From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for...

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  • Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

    VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched and scaled an innovative account-based marketing...

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  • Introducing the Top 45 ABM Superheroes for 2017

    Introducing the Top 45 ABM Superheroes for 2017

    Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, up in the sky! It’s a bird! It’s a plane! It’s an ABM...

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  • Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%

    With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics is a mobile engagement platform that helps brands...

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  • How to Define Buyer Personas for Account-Based Marketing (ABM)

    How to Define Buyer Personas for Account-Based Marketing (ABM)

    What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success...

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  • Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition

    SiriusDecisions 2017 Summit is finally here! This is the third year the Terminus team has sponsored the event, which takes place in Las Vegas from May 16th to 19th, and I know it will be even...

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  • Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

    Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the...

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  • How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

    Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar, Director...

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