Terminus Account-Based Marketing Resources

Account-Based Marketing resources for B2B marketing, sales, and customer success professionals

  • HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing...

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  • How to Identify & Tier Target Accounts for Account-Based Marketing

    How to Identify & Tier Target Accounts for Account-Based Marketing

    What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM), you focus the bulk of your energy and...

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  • Graphic Designer Girl Meets ABM Startup World

    Graphic Designer Girl Meets ABM Startup World

    Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about...

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  • How Marketing Automation & Account-Based Advertising Work Together

    How Marketing Automation & Account-Based Advertising Work Together

    A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, marketing automation platforms (MAPs) weren’t designed with...

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  • How to Build an Account-Based Marketing Technology Stack

    How to Build an Account-Based Marketing Technology Stack

    Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based...

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  • The 4 Tactical Approaches to Account-Based Marketing

    The 4 Tactical Approaches to Account-Based Marketing

    What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...

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  • New from Terminus: Measure Account Website Engagement with Visitor ID

    New from Terminus: Measure Account Website Engagement with Visitor ID

    Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and...

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  • Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

    Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

     We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy...

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  • What Are the Benefits of Advertising in Account-Based Marketing?

    What Are the Benefits of Advertising in Account-Based Marketing?

    There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts...

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  • New E-Book: The Blueprint to Account-Based Marketing Campaigns

    New E-Book: The Blueprint to Account-Based Marketing Campaigns

    If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic...

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  • How Account-Based Marketing Shortens Sales Cycles by 40%

    How Account-Based Marketing Shortens Sales Cycles by 40%

    Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe, VP of Customer Acquisition and one of our Top 45 ABM Superheroes, explains why SOASTA decided to implement...

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  • 5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero

    5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero

    With the evolution of marketing technology (MarTech), there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales...

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  • How to Report on Terminus ABM Advertising Campaigns in Salesforce

    How to Report on Terminus ABM Advertising Campaigns in Salesforce

    If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, it doesn’t exist.” As a marketer with a keen focus on operations and metrics, Salesforce...

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  • Introducing the ABM Terminal! Account-Based Marketing Resources

    Introducing the ABM Terminal! Account-Based Marketing Resources

    Terminus has created the ABM Terminal, your go-to destination for account-based marketing resources! The ABM Terminal was designed to help B2B marketing teams get started with ABM or to get...

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  • The Stages of Account-Based Marketing Orchestration

    The Stages of Account-Based Marketing Orchestration

    What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target...

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  • Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing

    Terminus, the leading account-based marketing (ABM) platform, today announced Peter Herbert has joined the executive leadership team as Vice President of Marketing. Herbert previously served as...

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  • 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

    Think about the last party you threw. Whether it was your kid’s birthday party or a dinner party with friends, chances are a fair amount of planning went into it — from selecting a guest list and...

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  • Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including...

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  • The Buck Stops at the CEO for Account-Based Marketing

    The Buck Stops at the CEO for Account-Based Marketing

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM)...

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  • Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

    Account-based marketing was the name of the game at SiriusDecisions 2017 Summit From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for...

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