Terminus Account-Based Marketing Resources

Account-Based Marketing resources for B2B marketing, sales, and customer success professionals

  • Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

    Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

    When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however,...

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  • New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

    New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

    Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report Imagine delivering a list of your hottest accounts to the sales team every...

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  • 4 High-Impact Account-Based Marketing Strategies for B2B Teams

    4 High-Impact Account-Based Marketing Strategies for B2B Teams

    Editor’s Note: This is a guest post from Danny Wong. Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold, which provides a seamless...

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  • The Formula for Account-Based Marketing Success

    The Formula for Account-Based Marketing Success

    To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based...

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  • Top Moments from #INBOUND17

    Top Moments from #INBOUND17

    #INBOUND17 was one for the record books! From the killer keynotes, awesome announcements, and VIP experiences, HubSpot’s annual INBOUND extravaganza was an exceptional event. More than 20,000...

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  • 3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing

    3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing

    For B2B teams, Salesforce is often used as a single source of truth — a data-rich platform supported by powerful integrations that Marketing, Sales, and Customer Success all rely on. However,...

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  • 2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

    2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

    Why Account-Based Customer Marketing Matters Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. ABM not only...

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  • Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

    Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is...

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  • Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

    Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

    Supporting Sales Pipeline with Account-Based Marketing Gone are the days of the sales handoff. With account-based marketing (ABM), your marketing team should be actively involved in the sales...

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  • 5 Reasons We’re Excited for #INBOUND17

    5 Reasons We’re Excited for #INBOUND17

    INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons...

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  • Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform Being laser-focused on best-fit accounts is the cornerstone of an effective and...

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  • How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

    Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...

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  • Terminus Named Top 10 Best Places to Work in Atlanta

    Terminus Named Top 10 Best Places to Work in Atlanta

    Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business...

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  • Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    Account-based marketing (ABM) comes with some very welcome changes for sales development teams. It allows marketing and sales to speak the the same language — the language of accounts, not leads —...

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  • Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Challenges of Mastering & Measuring Account-Based Marketing You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t...

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  • How to Budget for Account-Based Marketing (ABM)

    How to Budget for Account-Based Marketing (ABM)

    Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing...

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  • Terminus Account-Based Marketing Hires Ross Paterson as Vice President of Customer Success

    Terminus Account-Based Marketing Hires Ross Paterson as Vice President of Customer Success

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced Ross Paterson has joined the executive leadership team as Vice President of Customer...

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  • 3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    Editor’s Note: This is a guest post by Garrett Mehrguth. Garrett is the CEO of Directive Consulting and Founder of Freshly Salted. He is a contributor to sites like Marketing Land, Salesforce,...

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  • HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing...

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