It’s time to #FlipMyFunnel with account-based marketing!
The biggest account-based marketing conference has been on the road this year, hitting Austin, Chicago, San Francisco, and Boston (twice) with seven conferences in 15 months! Today, December 8th, #FlipMyFunnel is back home in Atlanta, our hometown and headquarters for Terminus. We’ll be live blogging throughout the day here on Terminus.com.
#FlipMyFunnel brings together the B2B marketing innovators
Throughout the day, we’ll discuss the future of account-based marketing and delve into how marketers and sales professionals are winning with #ABM. Follow along with #FlipMyFunnel on social media. While you’re at it, follow @Terminus.
So what’s happened so far at #FlipMyFunnel Atlanta?
8:30 a.m. – Welcome
Nikki Nixon, Director of #FlipMyFunnel took the stage to welcome the hundreds of attendees who convened at the Marriott Marquis in Downtown Atlanta. Nikki shared the story of how Sangram Vajre, CMO and Co-Founder at Terminus and Founder of #FlipMyFunnel, came up with the idea of how to flip the traditional B2B sales funnel on its head.
In 2015, Sangram was on a plane home from the #MarTech conference in San Francisco. He was sitting in the middle seat between two rather intoxicated people.
Sangram was frustrated by the inefficiencies of lead generation and how “leaky” that traditional B2B funnel could be. So he flipped the funnel on its head.
And that’s how the #FlipMyFunnel model for account-based marketing was born. Throughout the day, the funnel-flipping presenters will discuss how marketing, sales, customer success, and every department in the organization can get aligned on ABM and provide an awesome customer experience.
After Nikki’s warm welcome, Sangram took the stage.
2016 has been the year of account-based marketing. Sangram authored the first-ever book on #ABM! In April, Account-Based Marketing for Dummies debuted!
You can download Chapter 1 of #ABM for Dummies here!
One of the coolest ideas Sangram had when he was writing the book was how B2B marketers need a “mix” of technology and personalization to do account-based marketing. He presented this scatter chart of high and low tech and touch on how to make the biggest impact in your accounts.
— Attack Digital Media (@attackdigitalm) December 8, 2016
Sangram clearly has some fans in the audience, like Matt Benati, CEO of LeadGnome.
— Matt Benati (@mattbenati) December 8, 2016
Here’s what’s in store for #FlipMyFunnel Atlanta 2016
ABM Success Invoca’s Journey from Implementation to Optimization
— Drew Brucker (@DCBruck) December 8, 2016
Taking ABM to the Next Level with Content and Account-Based Advertising
Ask Me Anything with the ABM University Professors
The Account-Based Marketing Technology Stack
The Alignment of Social Selling and ABM
Personalized Video Content: The Secret Weapon of Remarkable ABM Programs
What’s Working with ABM Content?
ABM Isn’t New: How to Align Your MarTech Tools to Fuel Growth
Sunshine Through the Clouds: ABM at Salesforce
Account-Based Marketing and Sales Development – ALIGNED
ABM Live: A Crowdsourced Session with Feedback from You!
How ABM Can Help Your SDRs and Sales Organization Win
Stephanie Kelly, Director of Marketing Operations at Terminus (Moderator);
Morgan Ingram, Sales Development Representative (SDR) Lead at Terminus
Chuck Jones, Manager, Sales Development at SalesLoft
Phill Keene, Manager of Demand Generation at Octiv
Joshua Schwartz, Director of Sales at BizLibrary
Marketo Case Study — Scalable ABM for SMBs
Leveraging Customer Reviews for a #WINNING Marketing Program
Why Web Personalization is the Key to Effective Account-Based Marketing
Marketing-SDR Orchestration: The Fast Track to Success
Grow Pipeline: A Proven Process to Implement ABM/ABS and Reach Decision Makers
Synthio Case Study
PFL Case Study
A Funnel Flippin’ Happy Hour
The post #FlipMyFunnel Atlanta! Live with Account-Based Marketing appeared first on Terminus.