Terminus Untapped! A Meetup of Account-Based Marketing Superheros

December 7, 2016 Lauren Patrick

account-based-marketing-conference

Terminus is thrilled to host our first customer conference for account-based marketing!

The inaugural Terminus user conference is taking place today, Dec. 7, at the Marriott Marquis in Atlanta. Our honorary “Terminators” are B2B marketers who are pioneers in their organizations by driving demand with ABM, partnering with sales to accelerate pipeline, measuring and communicating success with Terminus, and following the #FlipMyFunnel model for doing ABM at scale.

account-based-marketing #FlipMyFunnel

Untapped is an exclusive conference for Terminus customers to learn more about their account-based marketing super powers.

Throughout the day, we’ll discuss the future of account-based marketing and delve into how marketers are getting the most out of the Terminus platform. Our executive team at Terminus will also demonstrate new product features and share where our ABM solution is headed for 2017 and beyond.

Follow along as we create a ruckus the first Terminus account-based marketing user conference, Untapped!

8:45 a.m. – Terminus Uncovered
The Terminus executive team opened with a warm welcome and keynote. The foundeing team, including CEO,Eric Spett, CMO, Sangram Vajre, and CTO, Eric Vass kicked off the day!

9:30 a.m. – My Terminus ABM Journey: Don’t Make The Mistakes I Did
Presented by Jeff Soriano, Senior Director of Demand Generation at Wyng (formerly known as Offerpop).

Jeff’s ABM journey all started when Jeff’s boss asked, “Are we doing ABM?” After several conversations, he discovered the #FlipMyFunnel model for account-based marketing. Jeff also learned more about account-based advertising and how to get contacts to opt in.

account-based-marketing-flipmyfunnel-jeff-soriano

The big “ah ha!” moment was layering in advertising campaigns with account-based marketing, working with the sales team on a target list of accounts. Learn more from Jeff’s customer testimonial.

Here’s what else is in store for Terminus Untapped!

10:45 a.m. – Getting Sales to Have a Crush on Marketing
InTouch Health

11:15 a.m. – The Future of Terminus
Bryan Brown, Chief Product Officer at Terminus

1:00 p.m. – The Framework to Account-Based Marketing Success with Terminus
Michael Walsh, Director, Digital Marketing at Rosetta Stone

1:30 p.m. – Telling a compelling story for and with ABM
Nate Hurst, Manager, Account Based Marketing at Domo

2:00 p.m. – Terminus on ABM
Stephanie Kelly, Director of Marketing Operations at Terminus

3:00 p.m. – Terminus Strategy Working Session

3:45 p.m. – Expert Panel – People, Process, and Tech of ABM

Moderated by Thomas Shields, Director of Product Marketing at Terminus

4:15 p.m. – Closing Thoughts

Sangram Vajre, CMO at Terminus

Stay tuned for more from Terminus Untapped!

The post Terminus Untapped! A Meetup of Account-Based Marketing Superheros appeared first on Terminus.

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