The Terminus Cloud for Account-Based Marketing

August 11, 2016 Lauren Patrick

Account-based marketing (ABM) is the hottest buzzword in B2B marketing.

However, many marketing and sales professionals don’t know where to start building an ABM program…until now. Terminus is thrilled to announce our participation in the first-ever Account-Based Marketing Cloud. terminus-account-based-marketing-cloud

The Terminus Account-Based Marketing Cloud.

This ABM partner program seeks to help marketers understand the B2B marketing and sales software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

account-based-marketing-cloud The Terminus Cloud for ABM provides a framework that represents the five core components of any account-based marketing and sales strategy. As marketers face an overwhelming array of technology tools, this framework classifies and simplifies the tools required to execute account-based marketing tactics and strategies from start to finish including:

  • Identify – tools for identifying potential accounts
  • Expand – tools for expanding reach within accounts
  • Engage – tools for engaging with accounts
  • Advocate – tools to help individuals within accounts become product champions
  • Measure – analytics tools that help marketers understand attribution and engagement from those accounts

Here are all the B2B marketing and software providers participating in the Terminus Cloud for ABM

Identify

 

Expand

 

Engage

 

Advocate

 

Measure

 
“Our goal in creating the Terminus Cloud for ABM is to provide customers a blueprint for account-based marketing, and to recommend technologies that will help them execute their ABM strategies at scale.” – Sangram Vajre

The ABM Cloud categories follow the same stages of the inverted B2B sales funnel for account-based marketing or the #FlipMyFunnel created by Temrinus Co-Founder and CMO, Sangram Vajre and author of Account-Based Marketing For Dummies.

To see how all these account-based marketing vendors fit together, check out the Account-Based Marketing Stack Grader.  Be sure to follow the #ABM #FlipMyFunnel conversation on Twitter.

The post The Terminus Account-Based Marketing Cloud appeared first on Terminus.

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