Welcome to The SDR Chronicles – Tips & Guidance for SDRs

August 21, 2016 Morgan Ingram

It’s tough being an SDR in the B2B world.

Morgan_Ingram_SDR_Chronicles_Terminus What’s up y’all. I’m Morgan Ingram, and I’m an SDR at Terminus

Sales Development Representatives (SDR), or Business Development Representatives (BDR), are the front lines for an inside sales team. Every day, the SDR is faced with multiple variations of rejection. To be successful, an SDR needs to have the work ethic of a champion and thick skin of a rhino.

Day in and day out, the SDR role consists of cold calling, email outreach, and connecting through social channels. Through this outreach, the objective of sales development in B2B is to set demos/meetings for an Account Executive (AE) and to hit quota with a certain amount of demos that you set each month.

As the tech scene grows and more opportunities arise the most important role that will need attention is the SDR role. And there’s an opportunity for career development. The end goal of the SDR role to become an AE which is the “closer” role in the sales organization. It’s the AEs that get the deal done.

I’ll be honest: when I was in college, I never heard about a sales development role.

There were no major/minor degrees for sales development. As graduation rolls around, recent grads will be wanting to work for hot startups and this will be the most accessible entry level job. The problem with this is that not a lot of recent grads will have the knowledge or the experience in the tech industry to be successful.


However, I believe I have found a solution to provide 3rd party motivation, advice, and tips for fellow SDRs that begin their journey. The solution is that I created a YouTube Channel called the #TheSDRChronicles which provides a perspective from a fellow SDR like myself.

The future of this channel will be to have sales development leader, fellow colleagues and fellow SDR’s share their thoughts on the chronicles. I believe that this will help SDR’s because the channel will act as a virtual mentor. If you are looking for advice that may not be provided for you in your sales development role, I want to use The SDR Chronicles as that outlet.

Here are three of my favorite videos so far from The SDR Chronicles.

How to Keep a Steady Mindset as a SDR | #TheSDRChronicles 001

Keeping Your Emotions in Check as an SDR | #TheSDRChronicles 004

How to Schedule a Massive Amount of Demos at Events | #TheSDRChronicles 010

I am so excited about this project that I’ve started. It’s my sincere hope that it helps fellow SDR’s, sales development leaders, and companies. Keep dialing and I will see you all on #TheSDRChronicles!

The post Welcome to The SDR Chronicles – Tips & Guidance for SDRs appeared first on Terminus.

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