ABM 101: An Introduction to Account-Based Marketing

Jay Baer & Sangram Vajre explain why B2B marketers need to get started with Account-Based Marketing (ABM), supported by the latest B2B statistics.

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Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)
Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)

"Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)," a presentation by Kris...