ABM 101: An Introduction to Account-Based Marketing

Jay Baer & Sangram Vajre explain why B2B marketers need to get started with Account-Based Marketing (ABM), supported by the latest B2B statistics.
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The Future of B2B Marketing Is Account-Based, and It's Personal
The Future of B2B Marketing Is Account-Based, and It's Personal

"The Future of Marketing is Account-Based, and It's Personal" – Peter Herbert, VP of Marketing These slid...

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Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)
Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)

"Forget the Fluff: A Practical Approach to Measuring Account-Based Marketing (ABM)," a presentation by Kris...