Framework to ABM Success with Terminus

December 15, 2016
While Rosetta Stone is new to account-based marketing with Terminus, they have been able to quickly drive impressive results that have had a positive impact on the business' bottom line. Michael Walsh, Director of Digital Marketing shares how Rosetta Stone began their ABM journey with Terminus, created buy-in from sales to further alignment, and developed stage-based campaigns with targeted content for customer marketing and demand generation campaigns.
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Telling a Compelling Story for and with ABM
Telling a Compelling Story for and with ABM

The best multi-channel ABM campaigns require more than just message alignment. They require effective story...

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Getting Sales to Have a Crush on Marketing
Getting Sales to Have a Crush on Marketing

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