Telling a Compelling Story for and with ABM

December 15, 2016
The best multi-channel ABM campaigns require more than just message alignment. They require effective storytelling that resonates with the various personas in an account. Nate Hurst, Manager of Account Based Marketing, shares his tips on how to create campaigns that prospects enjoy consuming. He also covers why and how Domo has shifted their marketing to focus on ABM and the role Terminus plays in their strategy.
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Terminus on Account-Based Marketing
Terminus on Account-Based Marketing

Terminus' Director of Marketing Operations, Stephanie Kelly, shares the account-based marketing programs sh...

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Framework to ABM Success with Terminus
Framework to ABM Success with Terminus

While Rosetta Stone is new to account-based marketing with Terminus, they have been able to quickly drive i...