8 Expert Tips to Generate More Engagement From Your B2B Content in 2016

February 9, 2016
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles. Engagement matters, but more and more B2B marketers are struggling with creating engaging content. So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue. Here’s what they had to say! →
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How to Build a Successful On-Demand B2B Content Strategy
How to Build a Successful On-Demand B2B Content Strategy

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The 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software

It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire ...