How to Assemble a Results-Driven B2B Marketing Team

December 2, 2015
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success. This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed. Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
Previous
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing

You've invested in content marketing. You're consistently publishing valuable content that's relevant to yo...

Next
Breaking Down the Top B2B Content of 2015
Breaking Down the Top B2B Content of 2015

Charting the course for your marketing efforts in 2016? One of the best strategies for mapping out your 2...