How to Build a Content Library for the Buying Process

May 8, 2015
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in. Customers are getting better at educating themselves about your products and services through content. In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
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How to Optimize the Content Experience
How to Optimize the Content Experience

From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing ou...

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The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert

From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s e...