How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)

June 9, 2016
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM? The secret: Considering the content experience. In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
Previous
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at Scale
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at Scale

Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-...

Next
Predictive Analytics: A Content Marketer's Secret Weapon
Predictive Analytics: A Content Marketer's Secret Weapon

What if you could produce content that hit the mark every single time? Predictive analytics is making thi...