Leveraging Webinars & Optimizing Content to Generate Leads

September 30, 2015
You might be creating awesome content, but is it converting? In this B2B Content Hacks session with Hana Abaza, you’ll learn: - How to create valuable content for your audience - How to build a content experience that’s better equipped to seize conversion opportunities - How to strategically gate content and use webinars to boost your conversion rates
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How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI Conundrum

Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s...

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50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion Rates

Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will wal...