Manage Up to Scale Up: Making the MarTech Business Case

September 7, 2016
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
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Is Your Marketing Strategy Read for the Wild West?
Is Your Marketing Strategy Read for the Wild West?

Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier i...

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The Rise of Attention Based Marketing: How to Turn Attention into Meaningful Engagement with Your Content
The Rise of Attention Based Marketing: How to Turn Attention into Meaningful Engagement with Your Content

Nick Edouard, President & CMO of LookBookHQ, talks about the *other* ABM – attention based marketing. He di...