What is Account-Based Marketing and Where Does Content Fit In?

October 21, 2015
Account-Based Marketing is on the mind of every B2B marketer today. Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders. In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
Previous
How to Use Uberflip to Crush Your Annual Marketing Review
How to Use Uberflip to Crush Your Annual Marketing Review

The end of the year is quickly approaching, which means one thing for marketers: ’Tis the season for annual...

Next
Back to the Future: A Visual History of Content Marketing
Back to the Future: A Visual History of Content Marketing

From John Deere's "The Furrow" magazine to G.I. Joe becoming "A Real American Hero" to Seth Godin making eB...