How to Market and Sell like a Category Leader

March 25, 2018
5 elements that I have learned when building a new category. - Embrace your customer's problem, not your product - Reach your customers on “their” terms, not yours - Don’t call them Prospects! You serve customers & future customers - “Selling is essentially the transfer of feelings” by Zig Ziglar - Make customers “heroes” in their organizations
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