Stories by HubSpot on Medium

Stories by HubSpot on Medium

  • The Next Phase of Marketing Automation: Why HubSpot is Acquiring Motion AI

    The Next Phase of Marketing Automation: Why HubSpot is Acquiring Motion AI

    By Bradford Coffey, Chief Strategy Officer at HubSpotAt HubSpot, we study human behavior and then build products to match the way modern buyers shop, learn, and communicate. Observing how people...

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  • Sincerely, Helpful: Why HubSpot is Investing in Sigstr

    Sincerely, Helpful: Why HubSpot is Investing in Sigstr

    By Bradford Coffey, Chief Strategy Officer at HubSpotI still remember how surprised I was the first time the HubSpot marketing team told me that our largest single source of net new...

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  • Why HubSpot Acquired Kemvi

    Why HubSpot Acquired Kemvi

    By Bradford Coffey, Chief Strategy Officer at HubSpotThe day is coming where AI and machine learning will power every part of our lives. It’s amazing to think how far we’ve come the last few years...

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  • What Happened When We Unsubscribed 250K Subscribers Without Asking

    What Happened When We Unsubscribed 250K Subscribers Without Asking

    by Pamela Vaughan, Principal Marketing Manager at HubSpotA few months ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails...

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  • Why HubSpot Is Investing in PandaDoc

    By Bradford Coffey, Chief Strategy Officer at HubSpotI’m excited to share that HubSpot is investing in PandaDoc, one of our most successful integration partners, as part of its $15 million Series...

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  • Why HubSpot is Investing in Account-Based Marketing Firm Terminus

    Why HubSpot is Investing in Account-Based Marketing Firm Terminus

    by Bradford Coffey, Chief Strategy Officer at HubSpotI’m happy to share that HubSpot, the leader in inbound marketing and sales, has decided to invest in Terminus as part of its $10.3 million...

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  • Quick Poll, No Googling: Who Knows What Pantone Sells?

    Quick Poll, No Googling: Who Knows What Pantone Sells?

    by Jami Oetting, editor of The Agency Post.If your answer ranged from “color swatches?” to “IDK, paint?” you’re not alone.But going shopping recently, you might have noticed a few changes in color...

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  • Certainly.

    Certainly.

    Certainly. But lest readers let the pressure of crafting that one brilliant piece freeze them in their creative tracks, let’s also remember this: A collection of content, consistently created,...

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  • Tension is problematic when it leads to inaction.

    Tension is problematic when it leads to inaction. When it freezes you in place. One tactic we’ve tried — and I would recommend — to chip away at tension, fear or hesitation within the company is...

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  • This reminds me of another study on New Year’s Resolutions, conducted several years ago now at NYU.

    This reminds me of another study on New Year’s Resolutions, conducted several years ago now at NYU. The study looked at what turns over in the mind when an individual makes a conscious choice to...

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  • One thing I always find intriguing about product hunt lists is how much they reveal about the…

    One thing I always find intriguing about product hunt lists is how much they reveal about the problems each list’s intended audience is facing. If you look at this list very quickly, you’ll see a...

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