Stories by HubSpot on Medium

Stories by HubSpot on Medium

  • Why HubSpot Opened its Partner Directory to All Agencies

    Why HubSpot Opened its Partner Directory to All Agencies

    By Kipp Bodnar, CMO of HubSpotSince the early days of HubSpot, one of our greatest differentiators has been our agency partner program. Our robust partner network helps ensure customer success for...

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  • Why Your Sales People are Going to Love HubSpot’s Integration with Slack

    Why Your Sales People are Going to Love HubSpot’s Integration with Slack

    By Bradford Coffey, Chief Strategy Officer at HubSpotSlack has totally transformed the way we work here at HubSpot.At a company like HubSpot, Slack provides presence-replacement so that our remote...

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  • A New Program Creating Symbiotic Relationships Between HubSpot Agencies and App Developers

    A New Program Creating Symbiotic Relationships Between HubSpot Agencies and App Developers

    Launching Apps for Agency Services to empower our best agencies with 28 leading apps across HubSpot’s platform ecosystemby Scott Brinker, VP Platform Ecosystem at HubSpotEverything today is a...

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  • The 3 Reasons HubSpot Built Service Hub

    The 3 Reasons HubSpot Built Service Hub

    By Brian Halligan, co-founder and CEO, HubSpotOne of my biggest ah-ha’s in the last year is that when I speak with HubSpot’s customers, I’ve been hearing that the reasons they buy from us have...

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  • Why the leader in marketing software is entering the customer service market

    Why the leader in marketing software is entering the customer service market

    By JD Sherman, president and COO, HubSpotAny business looking to grow has two options. (Okay, more than two — but every action business owners can take to grow their companies maps back to one of...

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  • HubSpot launched a new Shopify integration to help growing ecommerce businesses win against Amazon

    HubSpot launched a new Shopify integration to help growing ecommerce businesses win against Amazon

    By Nancy Riley, VP and General Manager — App Hub at HubSpotIf I were to rank all of the innovations over the last 50 years from most impactful to least impactful, the ability to buy things online...

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  • Why I’m excited about HubSpot’s New Integration with Workplace by Facebook

    Why I’m excited about HubSpot’s New Integration with Workplace by Facebook

    By Bradford Coffey, Chief Strategy Officer at HubSpotLast month I wrote about HubSpot’s expanding relationship with Facebook and promised that it would result in more (and better) features for...

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  • Our Investment Philosophy: Stand for the SMBs

    Our Investment Philosophy: Stand for the SMBs

    By Bradford Coffey, Chief Strategy Officer at HubSpotHubSpot began more than ten years ago with an electric insight. The internet had democratized attention. Businesses no longer needed massive...

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  • Inbound Advertising — HubSpot Invests in AdStage

    Inbound Advertising — HubSpot Invests in AdStage

    By Bradford Coffey, Chief Strategy Officer at HubSpotToday, we’re excited to share we’re investing in AdStage, a reporting and automation platform for paid marketers. HubSpot is participating in...

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  • Deeper Collaboration with Facebook Means a Richer Feature Set for Our Customers

    Deeper Collaboration with Facebook Means a Richer Feature Set for Our Customers

    By Bradford Coffey, Chief Strategy Officer at HubSpotMost companies focus on the customer, the problems their customers have, and solutions that will help them. HubSpot is one of these companies,...

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  • HubSpot’s 2017 Diversity Data

    HubSpot’s 2017 Diversity Data

    The progress we’ve made, and where we’re headed nextBy Katie Burke, Chief People Officer at HubSpotOne year ago, HubSpot released its first-ever Diversity Data report, joining companies like...

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  • Growing Together: Taking our Relationship with Google to the Next Level

    Growing Together: Taking our Relationship with Google to the Next Level

    By Bradford Coffey, Chief Strategy Officer at HubSpotThe best partnerships in the world advance not only the goals of each partnering organization but also the overall experience of their...

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  • Communicating Better. Why HubSpot is Investing in Crystal

    Communicating Better. Why HubSpot is Investing in Crystal

    By Bradford Coffey, Chief Strategy Officer at HubSpotA few years back, we discovered two frameworks that have changed the way we communicate at HubSpot: DiSC and Situational Leadership.The idea of...

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  • Why HubSpot’s Building a Centralized Platform

    Why HubSpot’s Building a Centralized Platform

    By Scott Brinker, VP Platform Ecosystem at HubSpotIn one year, HubSpot doubled the number of certified partners in its platform ecosystem and increased the number of apps installed by customers by...

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  • Why HubSpot is Investing in Messaging Company Drift

    Why HubSpot is Investing in Messaging Company Drift

    By Bradford Coffey, Chief Strategy Officer at HubSpotI’m proud to announce that HubSpot has invested in conversation marketing and sales company, Drift. HubSpot’s investment is part of a $32...

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  • The Next Phase of Marketing Automation: Why HubSpot is Acquiring Motion AI

    The Next Phase of Marketing Automation: Why HubSpot is Acquiring Motion AI

    By Bradford Coffey, Chief Strategy Officer at HubSpotAt HubSpot, we study human behavior and then build products to match the way modern buyers shop, learn, and communicate. Observing how people...

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  • Sincerely, Helpful: Why HubSpot is Investing in Sigstr

    Sincerely, Helpful: Why HubSpot is Investing in Sigstr

    By Bradford Coffey, Chief Strategy Officer at HubSpotI still remember how surprised I was the first time the HubSpot marketing team told me that our largest single source of net new...

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  • Why HubSpot Acquired Kemvi

    Why HubSpot Acquired Kemvi

    By Bradford Coffey, Chief Strategy Officer at HubSpotThe day is coming where AI and machine learning will power every part of our lives. It’s amazing to think how far we’ve come the last few years...

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  • What Happened When We Unsubscribed 250K Subscribers Without Asking

    What Happened When We Unsubscribed 250K Subscribers Without Asking

    by Pamela Vaughan, Principal Marketing Manager at HubSpotA few months ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails...

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  • Why HubSpot Is Investing in PandaDoc

    By Bradford Coffey, Chief Strategy Officer at HubSpotI’m excited to share that HubSpot is investing in PandaDoc, one of our most successful integration partners, as part of its $15 million Series...

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