Terminus

B2B Account-Based Marketing

  • 5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    5 Reasons We’ve Got a “Good Feeling” About #MKTGnation

    The countdown to Marketo’s Marketing Nation Summit is officially on, and I couldn’t be more thrilled. Not only is the lineup of speakers, sessions, and parties unmatched, this year’s conference...

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  • 9 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    9 Must-See ABM Sessions at Marketo Marketing Nation Summit 2018

    There’s a lot happening this year at Marketo’s Marketing Nation Summit! This year’s summit has dozens of sessions dedicated to ABM, led by experts from small businesses and enterprise companies...

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  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing

    Editor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In addition to being a key influencer in the ABM space, Jared has significant...

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  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

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  • I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

    On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ❤ ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn...

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  • 3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    3 Ways to Build an SDR Team for Account-Based Marketing [Podcast]

    What does it take for sales development to win as #OneTeam with account-based marketing (ABM)? On the quest for ABM greatness, it’s essential for sales and marketing to be closely aligned. It’s...

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  • 5 Essential ABM Sessions & Events at #B2BMX

    5 Essential ABM Sessions & Events at #B2BMX

    B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and my team at Terminus is already packing our sunscreen and swag in preparation. While I’m thrilled to have the...

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  • Webinar Recap: Power Your ABM Strategy with LinkedIn & Terminus

    Webinar Recap: Power Your ABM Strategy with LinkedIn & Terminus

    Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your Account-Based Marketing Strategy with LinkedIn and Terminus, we...

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  • Announcing the Terminus Integration with LinkedIn

    Announcing the Terminus Integration with LinkedIn

    Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing practitioners deliver exceptional buying...

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  • 3 Keys to Creating a #OneTeam Culture with Account-Based Marketing [Podcast]

    3 Keys to Creating a #OneTeam Culture with Account-Based Marketing [Podcast]

    “Shot of tequila? Yeah. Shot of tequila.” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to be involved. Terminus co-founder & CMO, Sangram...

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  • Terminus’ Acquisition of BrightFunnel: The Details

    Terminus’ Acquisition of BrightFunnel: The Details

    Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel, the pioneer in B2B marketing analytics and...

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  • #OneTeam: A True Tale of Account-Based Marketing Transformation

    #OneTeam: A True Tale of Account-Based Marketing Transformation

    At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to...

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  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

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  • Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    Terminus Product Update: Partnership with Bombora Operationalizes Data-Driven ABM

    B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora,...

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  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

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  • How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

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  • Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

    Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

    Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor ID to help turn anonymous website visitors into actionable,...

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  • 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

    Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based...

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  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

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