Terminus

B2B Account-Based Marketing

  • Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

    Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

    Why Account-Based Customer Marketing Matters Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. ABM not only...

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  • Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

    Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is...

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  • Shorten Your Sales Cycle with Pipeline Velocity ABM Campaigns [Templates]

    Shorten Your Sales Cycle with Pipeline Velocity ABM Campaigns [Templates]

    Supporting Sales Pipeline with Account-Based Marketing Gone are the days of the sales handoff. With account-based marketing (ABM), your marketing team should be actively involved in the sales...

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  • 5 Reasons We’re Excited for #INBOUND17

    5 Reasons We’re Excited for #INBOUND17

    INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons...

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  • Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

    Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform Being laser-focused on best-fit accounts is the cornerstone of an effective and...

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  • How to Plan ABM Campaigns for Demand Generation [Templates]

    How to Plan ABM Campaigns for Demand Generation [Templates]

    Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not...

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  • Terminus Named Top 10 Best Places to Work in Atlanta

    Terminus Named Top 10 Best Places to Work in Atlanta

    Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business...

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  • Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    Gain Deeper Insights with Enhanced Account-Based Advertising Reporting from Terminus

    New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics Measurement is a key component of any successful account-based marketing program. Having the right...

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  • A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)

    Account-based marketing (ABM) comes with some very welcome changes for sales development teams. It allows marketing and sales to speak the the same language — the language of accounts, not leads —...

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  • Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Engagement is the New Form Fill: How to Measure Account-Based Marketing

    Challenges of Mastering & Measuring Account-Based Marketing You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t...

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  • How to Budget for Account-Based Marketing (ABM)

    How to Budget for Account-Based Marketing (ABM)

    Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing...

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  • Terminus Account-Based Marketing Hires Ross Paterson as Vice President of Customer Success

    Terminus Account-Based Marketing Hires Ross Paterson as Vice President of Customer Success

    Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced Ross Paterson has joined the executive leadership team as Vice President of Customer...

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  • 3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

    Editor’s Note: This is a guest post by Garrett Mehrguth. Garrett is the CEO of Directive Consulting and Founder of Freshly Salted. He is a contributor to sites like Marketing Land, Salesforce,...

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  • HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

    Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing...

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  • How to Identify & Tier Target Accounts for Account-Based Marketing

    How to Identify & Tier Target Accounts for Account-Based Marketing

    What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM), you focus the bulk of your energy and...

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  • Graphic Designer Girl Meets ABM Startup World

    Graphic Designer Girl Meets ABM Startup World

    Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about...

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  • How Marketing Automation & Account-Based Advertising Work Together

    How Marketing Automation & Account-Based Advertising Work Together

    A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, marketing automation platforms (MAPs) weren’t designed with...

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  • How to Build an Account-Based Marketing Technology Stack

    How to Build an Account-Based Marketing Technology Stack

    Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based...

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  • The 4 Tactical Approaches to Account-Based Marketing

    The 4 Tactical Approaches to Account-Based Marketing

    What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you...

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  • New from Terminus: Measure Account Website Engagement with Visitor ID

    New from Terminus: Measure Account Website Engagement with Visitor ID

    Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and...

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