Framework to Account-Based Marketing Success with Terminus

January 18, 2017
Although they're new to ABM with Terminus, Mike Walsh, Director of Digital Marketing at Rosetta Stone, shares his story on how they've been able to develop a strategy and execute initiatives that have had a positive impact on the bottom line. He tells how they got buy-in from sales and how they built stage-based campaigns with targeted content for customer marketing and demand generation campaigns.

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