Your Guide to Account-Based Advertising

Targeted display advertising is a key component of a comprehensive ABM program. This resource center is packed with everything you need to understand the "why" and the "how" behind Account-Based Advertising. Check out some case studies from Terminus customers, and schedule a personalized demo with our team to learn how Terminus can help you engage your target accounts and drive more revenue.

  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • What Are the Benefits of Account-Based Advertising?

    What Are the Benefits of Account-Based Advertising?

    There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts...

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  • Schedule a Demo to See Terminus Account-Based Advertising in Action

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  • How Marketing Automation & Account-Based Advertising Work Together

    How Marketing Automation & Account-Based Advertising Work Together

    A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, marketing automation platforms (MAPs) weren’t designed with...

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  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

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  • Display Advertising 101: Digital Ads for Account-Based Marketing

    Display Advertising 101: Digital Ads for Account-Based Marketing

    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including...

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  • Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    Terminus Account-Based Advertising vs. Retargeting: What’s the Difference?

    What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end...

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  • [ABM Case Study] WP Engine Generated 28% More Opps with Terminus

    [ABM Case Study] WP Engine Generated 28% More Opps with Terminus

    Chris Long and Mike Sanchez lead account-based marketing programs for WP Engine, a provider of managed WordPress hosting for mission critical sites around the world. When both Chris and Mike...

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  • ABM Case Study: Rosetta Stone® Increases Opps by 70% with Terminus

    ABM Case Study: Rosetta Stone® Increases Opps by 70% with Terminus

    Mike Walsh is the director of digital marketing at Rosetta Stone®, a globally recognized leader in language training. Mike works on Rosetta Stone’s B2B team, where they sell to both enterprises...

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  • 3 Benefits of the Terminus + Salesforce Integration for ABM

    3 Benefits of the Terminus + Salesforce Integration for ABM

    For B2B teams, Salesforce is often used as a single source of truth — a data-rich platform supported by powerful integrations that Marketing, Sales, and Customer Success all rely on. However,...

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