Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
7 Account-Based Marketing Strategies for B2B Teams
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.
[Worksheet] Account Nurture ABM Campaign
[Worksheet] Lead-to-Account Nurture ABM Campaign
[Worksheet] Pipeline Acceleration ABM Campaign
[Worksheet] Wake the Dead ABM Campaign
[Worksheet] Upsell & Cross-Sell with ABM
[Worksheet] Land & Expand with ABM