[Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

This account-based marketing case study was presented by Lars Christensen, VP of Marketing at Snowflake Computing, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing. Learn how Snowflake takes an account-based approach to demand generation. Lars shares his team's marketing technology stack, account selection process, account engagement tactics, and process for collaborating with sales.

I ❤️ ABM: How to Bring Sales and Marketing Together [Event Recap]

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Franc...

[Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre

"10 Lessons Learned for Account-Based Success" was presented by Sangram Vajre, CMO and co-founder of Termin...

[Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

Previous

Next

[Deck] ABM Case Study: Lars Christensen, VP of Marketing at Snowflake Computing

Previous

Next

More Content

Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close.

You’ve got a list of target accounts. You mapped out a plan that covers every stage of the sales process. Your marketing and sales teams are working together to engage your buyers and close deals....

Common Challenges with Account-Based Marketing Over the years, we’ve helped hundreds of B2B teams overcome some of their biggest marketing and sales challenges. And while every company faces its...

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and...

Not Every Advertising Dollar is Created Equal The post The Value of a Dollar with Account-Based Advertising appeared first on Terminus.

What Can You Expect from the #FlipMyFunnel Podcast? Best practices for account-based marketing? Check. True stories about challenges B2B professionals face? Check. Advice for moving up in your...