Shauna Ward

  • 6 Criteria to Look for in an Account-Based Marketing Platform

    6 Criteria to Look for in an Account-Based Marketing Platform

    The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...

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  • The Value of a Dollar with Account-Based Advertising

    The Value of a Dollar with Account-Based Advertising

    Not Every Advertising Dollar is Created Equal The post The Value of a Dollar with Account-Based Advertising appeared first on Terminus.

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  • 9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

    9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

    What Can You Expect from the #FlipMyFunnel Podcast? Best practices for account-based marketing? Check. True stories about challenges B2B professionals face? Check. Advice for moving up in your...

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  • How to Measure the Effectiveness of Account-Based Advertising

    How to Measure the Effectiveness of Account-Based Advertising

    Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct...

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  • Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus

    “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, GE Sue Joyce joined the...

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  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

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  • 12 Ways to Segment Account-Based Advertising Campaigns

    12 Ways to Segment Account-Based Advertising Campaigns

    Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better...

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  • A Day in the Life of a Terminus Customer Success Manager

    A Day in the Life of a Terminus Customer Success Manager

    “The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to...

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  • How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    How Santa (and Uberflip) Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

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  • Santa Uses Terminus to Design Magical, Tailored Experiences

    Santa Uses Terminus to Design Magical, Tailored Experiences

    Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how targeted ads are essential for any good ABM program. This...

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  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

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  • How Uberflip Uses Terminus for Account-Based Marketing

    How Uberflip Uses Terminus for Account-Based Marketing

    Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows B2B marketers to create personalized content...

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  • 5 Essentials for Creating Effective Partnerships [Video]

    5 Essentials for Creating Effective Partnerships [Video]

    Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in...

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  • 5 Steps to a Fresh Account-Based Marketing Program [Video]

    5 Steps to a Fresh Account-Based Marketing Program [Video]

    Editor’s Note: This is a guest post from Katie Bullard. As Chief Growth Officer of DiscoverOrg, Katie brings 15 years of marketing, product, and strategy experience in global, high-growth...

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  • Use This Template to Orchestrate Account-Based Marketing Campaigns

    Use This Template to Orchestrate Account-Based Marketing Campaigns

    What We Mean By “Account-Based Marketing Orchestration” Account-based marketing orchestration refers to a deliberate series of marketing activities and sales touches throughout a target account’s...

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  • Why Conversational ABM Is the One Piece You Need to Add for 2018

    Why Conversational ABM Is the One Piece You Need to Add for 2018

    Editor’s Note: This is a guest post from Erik Devaney. Erik is a brand marketer at Drift, the world’s first and only conversational marketing and sales platform. A regular contributor to the Drift...

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  • How ABM Masters Do Account-Based Marketing

    How ABM Masters Do Account-Based Marketing

    Meet the ABM Masters The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master....

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  • What Do Football & Account-Based Marketing Have in Common?

    What Do Football & Account-Based Marketing Have in Common?

    You might not expect marketing and football to have much in common, but they’re a lot more similar than you would think! To do this, you must make sure your whole team works together to execute...

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  • Common Pitfalls of ABM Pilots & How to Avoid Them (Part II)

    Common Pitfalls of ABM Pilots & How to Avoid Them (Part II)

    Editor’s Note: This is a guest post from Jared Dodson, Senior B2B Marketing Strategist at Lenati. Jared has significant experience in helping organizations plan, pilot, and scale their...

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  • Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

    Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

    Editor’s Note: This is a guest post from Jared Dodson, Senior B2B Marketing Strategist at Lenati. Jared has significant experience in helping organizations plan, pilot, and scale their...

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