Case Studies

  • [ABM Case Study] How SalesLoft Measures Its Most Impactful Activities and Accelerates Enterprise Acquisition

    [ABM Case Study] How SalesLoft Measures Its Most Impactful Activities and Accelerates Enterprise Acquisition

    Launching an account-based marketing strategy in an established sales organization is a daunting proposal. It requires a slight, but fundamental, shift in reporting to the higher-ups and moves the...

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  • [ABM Case Study] 9 Account Based Marketing Tactics That Helped Thomson Reuters Achieve a 95% Win Rate

    [ABM Case Study] 9 Account Based Marketing Tactics That Helped Thomson Reuters Achieve a 95% Win Rate

      When you become the established leader of your industry, the name of the revenue game can often change from acquisition and demand to renewals and expansions. And, if your deal sizes are in the...

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  • [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

    [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

    Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due to errors and inefficiencies. It’s something every B2B company...

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  • [ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

    [ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

      As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects as its name would suggest: like they’re...

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  • [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

    [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

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  • [ABM Case Study] How Invoca Increased Conversions by 200%

    [ABM Case Study] How Invoca Increased Conversions by 200%

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  • [ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus2:07

    [ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus

    Account-Based Marketing Case Study – Learn how WP Engine generated 28% more sales opportunities using the Terminus Account-Based Platform.

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  • [ABM Case Study] WhiteHat Security Engages Target Accounts with Advertising

    [ABM Case Study] WhiteHat Security Engages Target Accounts with Advertising

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  • [ABM Case Study] VersionOne Drives 2X More Sales Opportunities

    [ABM Case Study] VersionOne Drives 2X More Sales Opportunities

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  • [ABM Case Study] How SOASTA Shortened Their Sales Cycle by 40%

    [ABM Case Study] How SOASTA Shortened Their Sales Cycle by 40%

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  • [ABM Case Study] Attivio Tripled Account Engagement

    [ABM Case Study] Attivio Tripled Account Engagement

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  • [Deck] How TTEC Executes Lifecycle ABM

    [Deck] How TTEC Executes Lifecycle ABM

    Presented by Jeff Marcoux, VP of Product Strategy & Marketing at TTEC, and Sangram Vajre, Chief Evangelist & Co-Founder of Terminus, at SiriusDecisions Summit 2018

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  • [ABM Case Study] How Attivio Uses Terminus + Bombora

    [ABM Case Study] How Attivio Uses Terminus + Bombora

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  • [ABM Case Study] How WP Engine Uses Terminus

    [ABM Case Study] How WP Engine Uses Terminus

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  • ABM Case Study – Lars Christensen, VP of Marketing at Snowflake Computing

    ABM Case Study – Lars Christensen, VP of Marketing at Snowflake Computing

    This account-based marketing case study was presented by Lars Christensen, VP of Marketing at Snowflake Computing, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, br

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  • [ABM Case Study] Localytics Improved Pipeline Efficiency by 140%2:41

    [ABM Case Study] Localytics Improved Pipeline Efficiency by 140%

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  • [ABM Case Study] How Chart Industries Engages Hard-to-Reach Buyers3:13

    [ABM Case Study] How Chart Industries Engages Hard-to-Reach Buyers

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  • [ABM Case Study] Bullhorn Handpicks and Engages Target Accounts2:42

    [ABM Case Study] Bullhorn Handpicks and Engages Target Accounts

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  • [ABM Case Study] How Wyng Scheduled More Demos Using Terminus2:57

    [ABM Case Study] How Wyng Scheduled More Demos Using Terminus

    Jeff Soriano from Wyng on how his team uses Terminus for account-based marketing.

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  • [ABM Case Study] Uberflip Creates Personalized Content Experiences to Accelerate Deals1:11

    [ABM Case Study] Uberflip Creates Personalized Content Experiences to Accelerate Deals

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