ABM Case Study – Lars Christensen, VP of Marketing at Snowflake Computing
This account-based marketing case study was presented by Lars Christensen, VP of Marketing at Snowflake Computing, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing. Learn how Snowflake takes an account-based approach to demand generation. Lars shares his team's marketing technology stack, account selection process, account engagement tactics, and process for collaborating with sales.