[Deck] 10 Lessons Learned for Account-Based Success - Sangram Vajre
"10 Lessons Learned for Account-Based Success" was presented by Sangram Vajre, CMO and co-founder of Terminus, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing. In this deck, Sangram shares the ten biggest lessons Terminus has learned in the process of aligning our sales and marketing teams around ABM. 1. Be brave. 2. Form #OneTeam. 3. The buck stops with the CEO. 4. Measure the right things. 5. ABM is more than demand gen. 6. ABM is a strategy, not a tactic. 7. Get data-driven. 8. Make it personal. 9. Do ABM in sprints. 10. Make your customers heroes.