[Worksheet] Pretargeting ABM Campaign

Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.

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The Official ABM Campaign Workbook
The Official ABM Campaign Workbook

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[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth
[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth