The Official ABM Campaign Workbook
[E-Book] The Complete Guide to Account Engagement for ABM
Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close.
ABM Reporting Template: Communicate Account-Based Success
Use this customizable template to report on the results of your account-based marketing (ABM) strategy and communicate your most valuable metrics to your leadership team.
[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%
Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due to errors and inefficiencies. It’s something every B2B company...
[E-Book] TOPO Account Based Measurement Model
[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption
As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects as its name would suggest: like they’re...
7 Account-Based Marketing Strategies for B2B Teams
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.
[Webinar] Ten Ways to Jumpstart Your Enterprise ABM Strategy
[E-Book] Blueprint to Account-Based Marketing: A Guide to Getting Started
[Webinar] Put ABM into Action with the TEAM Framework
How to Get Sales on Board with Account-Based Marketing
Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it...
6 Criteria to Look for in an Account-Based Marketing Platform
The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...
[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth
[Webinar] Transform Your Sales Organization to an Account-Based Model
How to Use ABM to Expand Within Enterprise Companies
In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a...
[Worksheet] Pretargeting ABM Campaign